The most cost effective ways to do App Marketing in India

A result-oriented and smart marketing strategy is key for the app growth, but how does one start? The answer is dependent on the targets you are eyeing to achieve and the resources available that will help to put a plan together by following a methodological approach instead of focussing upon guesswork. So, the big question … More The most cost effective ways to do App Marketing in India

Basic psychological patterns drive the user behavior on an e-commerce website

I am of the opinion that every eCommerce shopper is unique and it is best to categorise him or her broadly. Many visit with a particular product in mind. Some decide what to buy only after visiting the eStore and reviewing the product offerings. Hence, all the varied elements of an eCommerce site are significant … More Basic psychological patterns drive the user behavior on an e-commerce website

Why Magento is the best eCommerce Development Platform?

What do Warby Parker, Harvey Nichols, Olympus, Samsung and Nike have in common? All their websites are built on the Magento platform. In fact, over a quarter of all e-commerce sites in the world run on Magento. Magento Is Open Source. Open Source = Free! True, Magento has 3 versions in total: Magento Community Edition … More Why Magento is the best eCommerce Development Platform?

Will Google adopt Swift for Android app development?

Like it or not, Google is presently considering the adoption of Swift as its key programming language for the Android application development. Android currently operates mainly on a Java platform and C++, but there are few key benefits that Swift is capable of providing. One of the key reasons why Swift could be chosen by … More Will Google adopt Swift for Android app development?

Ways to increase the revenue on the e-Commerce Platform

Those days of easy profit by simply having an online shop no longer exists. With the aim to compete in the growing marketplace, one should explore all the different avenues that help to bolster sales and traffic. Here are some of the possible ways to strengthen the e-commerce success – • Landing Pages – It … More Ways to increase the revenue on the e-Commerce Platform

What happened to Watchkart, Bagskart, Jewelskart?

Delhi based Valyoo Technologies was found in 2010 and operated multiple specialised e-commerce portals – Lenskart, Bagskart, Jewelskart and Watchkart, their names suggest their focus areas. However now it appears that the company has shut down all its portals but Lenskart. On attempting to reach the other three portals, the user gets redirected to Lenskart … More What happened to Watchkart, Bagskart, Jewelskart?