The primary step to getting back on the right track to trace or identify the challenges faced by your business. Some pitfalls are mentioned below based on the consumer review.
- Price Doesn’t Match Competitors:
Price is one of the most important criteria to shop from your website. If your price is too high from your competitor, then you will definitely loss the business. Always give the competitive prices on your eCommerce website. Keeping a close eye on your competition can help you determine what is selling and what has been removed from the storefront.
- Narrow Product Selection
This is the one of the problem that customer faced during shopping from your website. You should provide the wider range of the items so that customer will choose and compare the items.
- Errors in Site Functionality
There are many errors occur in the site functionality like server down, Checkout button is not working, filters are not working and many more.You will lose the business due to these errors
- Excessive Load Times
The customer is impatient and wants instant results, so site speed is a common complaint. To increase the speed, you have to fixup the error.
- Ineffective Search and Challenging Navigation
When Search bar is not working properly or tagging is not done properly, the customer will impatient and go to some another site. Organise your site so that your bestsellers and most profitable items are easy to find, and your various pages are logically organised and quickly locatable.
- Minimal Search Engine Optimisation
SEO(0n page and off page ) provides a business visibility, branding, more web traffic, a high ROI, credibility, and insight into customer behaviour. Minimal Seo reduces the traffic which has adverse on your e-commerce business.
- Sizes Don’t Fit as Expected
In the most of the e-commerce site, the size chart is incorrect which frustrate the customer while checking the return /replacing policies.The easily accessible size-measuring tool is a must for keeping customers happy.
- Discounts and Promotion Codes Can’t be Applied
Hard to find promotional code boxes are a frequent complaint among consumers
9. Poor Quality Images
Eye-tracking research shows that web users will scan a page first, and then read it. This means that product images are vital in determining the focal point of a page. So don’t use poor quality images. Videos will increase the sales.
- Market Tactics
- Keeping Your Thumb on the Pulse of Your eCommerce Business
- Digital Marketing