On an everyday basis, the consumer’s experience with an online marketplace is increasingly becoming more social, mobile and visual in its approach, which to an extent is helping the eCommerce players to improve the process and make necessary implementations that help an online business to grow and preferred by consumers.
According to me, the success of an eCommerce platform is dependent on multiple factors – products and services offered, ease to navigate website, optimisation of the online store in accordance to SEO, use of social media marketing, etc. This is also one of the major reasons why companies planning to launch their online store should engage with a website development firm that is aware of the latest trends in the world of web.
Features are incorporated in an eCommerce platform based on the feedback received from the consumers. Understanding your clients will surely help an online platform sell more. The more a business is able to know about the preferences of the customers and their requirements, it becomes easier to find relevant opportunities to sell them new products and ensure better targeting.
I would say that profiling is capable of helping clients to tap new customers. It helps identify similar prospective clients and sell them. In a way, it will also bring improvement in client servicing, enjoy better access to information, customise product offering and provide tailored treatment.