What’s best for your startup?IOS or Android App.

Launching and running your own company/business is not just tough but also complex at the same time. Many of the first time business owners end up questioning their own decision to take the entrepreneurial leap of faith. It is suggested that successful functioning of a startup business is quite similar to riding a roller coaster, which is bumpy with many highs and lows. The ability to impress the audiences to bag business stands at the core of every startup.

Nowadays, the modern-day consumer is always connected. Thanks to the growing use of mobile devices, constant access to information and instant gratification have assumed importance. Nearly a decade back, the online shopping activity was only limited to few hours but the pervasive connectivity has pushed consumers to make online purchases anytime, anywhere. So, the point that I am trying to make is consumers prefer to associate with those businesses that enjoy an active online presence.

Since businesses want to stand out amidst tough competition and aim to offer only the ‘best’, most of them focus upon developing apps that are built to deliver efficient shopping experience. Reports suggest that retailers prefer to opt for Android apps as compared to iOS as it sees a higher number of app downloads and users.

Now, the big question which deserves attention – Is it possible for a startup to launch its business using an Android App? Yes, it is achievable. Since most startups function on a shoe-string budget, affordability assumes great relevance for them.

Market experts are of the belief that Android dominance is growing at a quick pace due to its affordability

  • Customisation

Android stands out as it allows businesses to decide their own level of customisation (live wallpapers, alternative keyboards, custom ROM installs etc) as compared to Apple that maintains control of default apps with the aim to offer a homogenous software and hardware experience.

As consumers want flexibility, it has become key for businesses to offer what the audiences want.

  • Widgets

Android Widgets stand high on efficiency in comparison to the static rows of icons available in iOS.

A recent study reveals that consumers want the ability to see all relevant information at a glance on the home screen, which can only be offered in an Android app.

  • Multi-tasking

The level of multi-tasking offered by Android devices is incomparable to the iOS. While Apple devices allow switching apps back and forth, it has been observed that Samsung is way more efficient when it comes to viewing different apps at once such as the multi-window navigation.

  • Google Integration

There’s no hiding the fact that Android devices enjoy seamless integration with the Google services – Google Docs, Google Drive, Google Maps, Google+, Google Chrome as compared to Apple and iOS.

The Android world is moving at a fast pace. Yes, it has witnessed encountered multiple loopholes – bugs, slow development, lag, poor user interface, the absence of apps. However, its weaknesses were successfully dealt and currently, it enjoys an edge over iOS. The best thing about Android is the innovation– it adopted the NFC first, retina scanners, fingerprint readers, mobile payments.

So, according to me, a startup should prefer Android over iOS. The possibilities are endless with Android.

How genuine are the reviews on Amazon and Flipkart?

I strongly believe that the popularity of the Commerce platforms is responsible for driving the online sales. And one of the reasons for this rising popularity is the growing availability of online reviews and feedback posted by the existing customers, which help the prospective clients to take informed decisions. From the service provider’s perspective, online reviews are great and serve multiple purposes as it is quick, instantaneous in nature and can be quickly accessed apart from boosting revenue level.

It is understandable that clients want to opt for services that offer the highest ratings. In fact, research proves that customers spend a considerable amount of time to read online reviews before they opt for making the purchasing decision because they want to ensure that they have selected the right platform. I have personally come across that customers usually look for large feedback platforms and client-centric websites, which provide objective, true or authentic opinions.

Despite the growing preference for online customer reviews, many times reviews are manipulated or false ratings are given for varied reasons such as defaming businesses, boost sales, lure clientele and more. Hence, authentic reviews are necessary for customers and businesses both.I feel that approximately 40% of the reviews are genuine and rest 60% are manipulated for varied reasons such as to defame businesses/brands, boost sales, lure clientele, etc.

https://www.quora.com/How-genuine-are-the-reviews-on-Amazon-and-Flipkart/answer/Navdeep-Ghotra

What are Shopify.com’s biggest weaknesses?

No eCommerce solution is likely to be perfect, Shopify has been able to build user trust in the shortest possible time. Despite being a recognised name in the eCommerce domain, few flaws are making businesses not to opt for this platform.

There is no denying that Shopify has been helping businesses achieve their targets, one of the key problems is the limited focus as an eCommerce solution provider. Another issue businesses witness with Shopify is the complicated programming language it uses.

Few of the disadvantages of Shopify are as follows –

  • Intricate technical initial setup

The initial setup process for an online store requires users to have good technical understanding mainly when it is about getting your domain name correctly redirected.

  • Rising costs

Similar to most hosted eCommerce platforms, Shopify is costly as compared to the self-hosted stores that can run and function all by themselves. If you have a small shop and enjoy technical know-how, Shopify is not suitable for you.

  • Rigid migration

One of the biggest issue with Shopify is the rigid migration rule it follows. Once you have started using Shopify and keen to migrate to some other platform at a later stage, you will be needed to proceed through a tough and time-consuming migration process.

  • Less customisation scope

Since Shopify leverages a unique setup while customising the themes, which makes them different from the stores designed using PHP. It Hence, Shopify is not the best option for those users who are eyeing for customised features.