How to use Pinterest for E-commerce?

Over the years, social channels have increasingly become visual in their approach. This holds true for the photo-sharing platform Pinterest. Considered as one of the largest social networks, Pinterest lays emphasis upon ‘interest graph’ and constitute of audiences who prefer to focus upon topics of interest instead of relationships. Unlike the other popular social channels … More How to use Pinterest for E-commerce?

What would be the growth rate of e-commerce or online startups till 2020?

2016 turned out to be a hectic year for the Indian eCommerce players as the industry witnessed the entry of a number of new players. Although online retailers are expected to take at least five years to become profitable, the eCommerce industry has been successful in positioning itself as a viable business option in India. … More What would be the growth rate of e-commerce or online startups till 2020?

The best marketing strategy in Indian e-commerce business

Nowadays, online retailers are needed to manage a lot of things on their own such as personalizing the shopping experience for users, improving the search functionality, optimization of the website structure, etc. When you are keen on making your online store profitable, it is key to get rid of all those things that can cost … More The best marketing strategy in Indian e-commerce business