What’s best for your startup?IOS or Android App.

Launching and running your own company/business is not just tough but also complex at the same time. Many of the first time business owners end up questioning their own decision to take the entrepreneurial leap of faith. It is suggested that successful functioning of a startup business is quite similar to riding a roller coaster, which is bumpy with many highs and lows. The ability to impress the audiences to bag business stands at the core of every startup.

Nowadays, the modern-day consumer is always connected. Thanks to the growing use of mobile devices, constant access to information and instant gratification have assumed importance. Nearly a decade back, the online shopping activity was only limited to few hours but the pervasive connectivity has pushed consumers to make online purchases anytime, anywhere. So, the point that I am trying to make is consumers prefer to associate with those businesses that enjoy an active online presence.

Since businesses want to stand out amidst tough competition and aim to offer only the ‘best’, most of them focus upon developing apps that are built to deliver efficient shopping experience. Reports suggest that retailers prefer to opt for Android apps as compared to iOS as it sees a higher number of app downloads and users.

Now, the big question which deserves attention – Is it possible for a startup to launch its business using an Android App? Yes, it is achievable. Since most startups function on a shoe-string budget, affordability assumes great relevance for them.

Market experts are of the belief that Android dominance is growing at a quick pace due to its affordability

  • Customisation

Android stands out as it allows businesses to decide their own level of customisation (live wallpapers, alternative keyboards, custom ROM installs etc) as compared to Apple that maintains control of default apps with the aim to offer a homogenous software and hardware experience.

As consumers want flexibility, it has become key for businesses to offer what the audiences want.

  • Widgets

Android Widgets stand high on efficiency in comparison to the static rows of icons available in iOS.

A recent study reveals that consumers want the ability to see all relevant information at a glance on the home screen, which can only be offered in an Android app.

  • Multi-tasking

The level of multi-tasking offered by Android devices is incomparable to the iOS. While Apple devices allow switching apps back and forth, it has been observed that Samsung is way more efficient when it comes to viewing different apps at once such as the multi-window navigation.

  • Google Integration

There’s no hiding the fact that Android devices enjoy seamless integration with the Google services – Google Docs, Google Drive, Google Maps, Google+, Google Chrome as compared to Apple and iOS.

The Android world is moving at a fast pace. Yes, it has witnessed encountered multiple loopholes – bugs, slow development, lag, poor user interface, the absence of apps. However, its weaknesses were successfully dealt and currently, it enjoys an edge over iOS. The best thing about Android is the innovation– it adopted the NFC first, retina scanners, fingerprint readers, mobile payments.

So, according to me, a startup should prefer Android over iOS. The possibilities are endless with Android.

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How genuine are the reviews on Amazon and Flipkart?

I strongly believe that the popularity of the Commerce platforms is responsible for driving the online sales. And one of the reasons for this rising popularity is the growing availability of online reviews and feedback posted by the existing customers, which help the prospective clients to take informed decisions. From the service provider’s perspective, online reviews are great and serve multiple purposes as it is quick, instantaneous in nature and can be quickly accessed apart from boosting revenue level.

It is understandable that clients want to opt for services that offer the highest ratings. In fact, research proves that customers spend a considerable amount of time to read online reviews before they opt for making the purchasing decision because they want to ensure that they have selected the right platform. I have personally come across that customers usually look for large feedback platforms and client-centric websites, which provide objective, true or authentic opinions.

Despite the growing preference for online customer reviews, many times reviews are manipulated or false ratings are given for varied reasons such as defaming businesses, boost sales, lure clientele and more. Hence, authentic reviews are necessary for customers and businesses both.I feel that approximately 40% of the reviews are genuine and rest 60% are manipulated for varied reasons such as to defame businesses/brands, boost sales, lure clientele, etc.

https://www.quora.com/How-genuine-are-the-reviews-on-Amazon-and-Flipkart/answer/Navdeep-Ghotra

What are Shopify.com’s biggest weaknesses?

No eCommerce solution is likely to be perfect, Shopify has been able to build user trust in the shortest possible time. Despite being a recognised name in the eCommerce domain, few flaws are making businesses not to opt for this platform.

There is no denying that Shopify has been helping businesses achieve their targets, one of the key problems is the limited focus as an eCommerce solution provider. Another issue businesses witness with Shopify is the complicated programming language it uses.

Few of the disadvantages of Shopify are as follows –

  • Intricate technical initial setup

The initial setup process for an online store requires users to have good technical understanding mainly when it is about getting your domain name correctly redirected.

  • Rising costs

Similar to most hosted eCommerce platforms, Shopify is costly as compared to the self-hosted stores that can run and function all by themselves. If you have a small shop and enjoy technical know-how, Shopify is not suitable for you.

  • Rigid migration

One of the biggest issue with Shopify is the rigid migration rule it follows. Once you have started using Shopify and keen to migrate to some other platform at a later stage, you will be needed to proceed through a tough and time-consuming migration process.

  • Less customisation scope

Since Shopify leverages a unique setup while customising the themes, which makes them different from the stores designed using PHP. It Hence, Shopify is not the best option for those users who are eyeing for customised features.

How are all eCommerce sites running despite providing almost same service to a customer like Jabong, Myntra, Yebhi etc?

On an everyday basis, the consumer’s experience with an online marketplace is increasingly becoming more social, mobile and visual in its approach, which to an extent is helping the eCommerce players to improve the process and make necessary implementations that help an online business to grow and preferred by consumers.

According to me, the success of an eCommerce platform is dependent on multiple factors – products and services offered, ease to navigate website, optimisation of the online store in accordance to SEO, use of social media marketing, etc. This is also one of the major reasons why companies planning to launch their online store should engage with a website development firm that is aware of the latest trends in the world of web.

Features are incorporated in an eCommerce platform based on the feedback received from the consumers. Understanding your clients will surely help an online platform sell more. The more a business is able to know about the preferences of the customers and their requirements, it becomes easier to find relevant opportunities to sell them new products and ensure better targeting.

I would say that profiling is capable of helping clients to tap new customers. It helps identify similar prospective clients and sell them. In a way, it will also bring improvement in client servicing, enjoy better access to information, customise product offering and provide tailored treatment.

How do I file a complaint in consumer court against an online business portal?

It has been observed that filing a complaint in the consumer court isn’t just tough but also time-consuming for the people. Most of the consumers do not have sufficient time to pay the fee before the District Forum or State Commission or get involved in a legal hassle. Understanding that consumers are becoming increasingly unhappy with the way online e-commerce portal function, the Maharashtra government unveiled an online consumer court early this year

This online e-commerce portal is operational round-the-clock and allows the consumers, lawyers and activists to file cases from anywhere, anytime. The dedicated portal ‘www.consumerconnect.co.in’ shares updates through SMSs & emails and constantly track it 24/7. For the first time ever, citizens are allowed to approach the courts quickly. Since everything is implemented online, this initiative reduces paperwork and list all the key documents needed to register the complaint.

After necessary details and fees are sent by the petitioner, a lodging number is generated. The consumer is notified necessary details – case number, date of hearing and objections – via email and SMS. Since payment of court fees online is allowed, it is high on convenience. This service will also allow complainants to pay court fees online, enhancing its convenience.

In the past, it was seen that consumers did not prefer to register formal complaints due to multiple reasons – inconvenience of filing a case, visiting the district court. However, the presence of online portal will propel buyers to lodge complaints against etailers and eventually lower the unethical practices.

Apart from filing your complaint online at consumerconnect.co.in, there are other possible ways to get your complaints heard.

• Get in touch with the e-commerce player’s customer care service over phone/e-mail – In most cases, contacting the e-commerce portal’s customer care service offers desired results if the complaint is supported by relevant documents. You can directly speak to the customer support team or write a mail to get the problem resolved.

• Share your complaint on retailer’s social media page – When looking for a quick resolution to your problem, post your complaint concerned to the brand on their social media pages – twitter, FB, even LinkedIn.

https://www.quora.com/How-do-I-file-a-complaint-in-consumer-court-against-an-online-business-portal/answer/Navdeep-Ghotra

Is ShopClues the worst e-commerce site?

Shopclues was low on profile with respect to the current top online shopping sites in India until they started to offer jaw-dropping deals on products with an eye-catching price tag. Now what lies behind their whooping heavy discounts is their worst customer services, worst after sales service, replacement/refund claims, poor quality products, the poor delivery which sometimes even lead to fraudulent business. I have been a victim of their poor services, replacement policy, poor quality product/duplicate items and poor delivery. This point has led me to investigate whether if I am the only one who experienced their poor services or if they actually are poor at delivering a better experience to the customers and this is what I collected so far from the customers of ShopClues:

Worst Delivery – Wait Wait until you get pissed off

The First thing you observe about this company is their poor delivery period. They make you wait and keep waiting for the product. Customers keep calling the customer care number and their support email which again is non-responsive and productive in nature. The long wait later usually result in the refund of the money you paid (excluding any taxes) which again isn’t instant. You are made to wait some more days for the refund money to get credited to your source bank.

Duplicate Product – Poor Quality products

The product they ships sometimes turns out to be fake/inferior quality/replica of original / damaged / missing accessories/ seal opened state.

Amazed? Still, lot to think about their refund policy and replacement policy

Yes, they do mention that they refund the amount under certain conditions, but even if the conditions is met they fail to refund the money which you paid. You will go nuts contacting them and wait for a response from the team. No actions, no refunds would take place any sooner. Many are victims of this lame act by shopclues and hence we request all the online shoppers to refrain from visiting ShopClues if you do not wish to be get cheated by them.

Conclusion:

ShopClues is like a lucky draw, if you are lucky you get the right product with right delivery and if not you get the worst experience. The happy customers of them are those who are attracted towards the cheap pricing who ignores the late delivery and other services for the fact that they are getting it cheaper from other sites. Now, for those who are serious online shoppers and wish to get the right product at right time with product guarantee and better service, ShopClues is a complete “NO”.

Pitfalls :E-commerce website’s sales dropdown

The primary step to getting back on the right track to trace or identify the challenges faced by your business. Some pitfalls are mentioned below based on the consumer review.

  1. Price Doesn’t Match Competitors:

Price is one of the most important criteria to shop from your website. If your price is too high from your competitor, then you will definitely loss the business.  Always give the competitive prices on your eCommerce website. Keeping a close eye on your competition can help you determine what is selling and what has been removed from the storefront.

  1. Narrow Product Selection

This is the one of the problem that customer faced during shopping from your website. You should provide the wider range of the items so that customer will choose and compare the items.

  1. Errors in Site Functionality

There are many errors occur in the site functionality like server down, Checkout button is not working, filters are not working and many more.You will lose the business due to these errors

  1. Excessive Load Times

The customer is impatient and wants instant results, so site speed is a common complaint. To increase the speed, you have to fixup the error.

  1. Ineffective Search and Challenging Navigation

When Search bar is not working properly or tagging is not done properly, the customer will impatient and go to some another site. Organise your site so that your bestsellers and most profitable items are easy to find, and your various pages are logically organised and quickly locatable.

  1. Minimal Search Engine Optimisation

SEO(0n page and off page )  provides a business visibility, branding, more web traffic, a high ROI, credibility, and insight into customer behaviour. Minimal Seo reduces the traffic which has adverse on your e-commerce business.

  1. Sizes Don’t Fit as Expected

In the most of the e-commerce site, the size chart is incorrect which frustrate the customer while checking the return /replacing policies.The easily accessible size-measuring tool is a must for keeping customers happy.

  1. Discounts and Promotion Codes Can’t be Applied

Hard to find promotional code boxes are a frequent complaint among consumers

9. Poor Quality Images

Eye-tracking research shows that web users will scan a page first, and then read it. This means that product images are vital in determining the focal point of a page. So don’t use poor quality images. Videos will increase the sales.

  1. Market Tactics
  • Keeping Your Thumb on the Pulse of Your eCommerce Business
  • Digital Marketing
  • Blogs

https://www.quora.com/Our-E-commerce-websites-sales-dropdown/answer/Navdeep-Ghotra

 

The most cost effective ways to do App Marketing in India

A result-oriented and smart marketing strategy is key for the app growth, but how does one start? The answer is dependent on the targets you are eyeing to achieve and the resources available that will help to put a plan together by following a methodological approach instead of focussing upon guesswork.

So, the big question – how to market an app?

It is important than ever to build a comprehensive marketing plan that encompasses strategy, in-depth emphasis upon the tactics and also an actionable plan that needs to be taken into account before the app is launched. Believe me, just by sharing a press release and then waiting for the downloads to happen isn’t going to bring results. The below-mentioned tactics are capable of deciding the course of a robust marketing foundation.

• Optimisation – It is key for every app developer to stress upon app store optimisation to boost the placement of the app. There are many who underestimate the relevance of app store optimisation and fail to bag the desired result. When a user is unable to locate your app in the app store, all your marketing efforts are going in the wrong direction.

The App store search results are decided based on how the name of your app, description and the keywords match with what the users are looking for. It is key to optimise the meta-data on the basis of how your target audience is engaging in the search.

Collaborating with an efficient ASO specialist can help you assess your app, research the audience base and also optimise the keywords. Some are proficient in testing the icons, screenshots and description to find out how well they are positioned to boost downloads. But if you are facing budget constraints, there are free tools (Google’s Keyword Planner). One can also use the social media channels to understand what the audiences think about your app.

Image result for app store optimisation

I strongly believe this will give your other marketing efforts a significant leg up before the app is launched.

• PPI Burst Campaigns – How many of you are aware that pay-per-install (PPI) advertising is an attractive tool for the mobile app development industry? Want to know why? The reason is simple – companies want to ensure their application stays at the top of the download charts. No startup can match up with the budget of an MNC, but a burst campaign is efficient to get you desired results and enhance your visibility when used properly.

I would suggest bunch the complete PPI budget into a 2-3 day campaign to push the position of your app among the top 25 of a specific category. With a limited budget, it is not advised to spread out the PPI budget over months or even a year as burst campaigns are expensive.

Although, they are not cheap but it helps to get high-roller exposure. Since implementing these campaigns demand optimisation efforts, so I would request a startup to partner with a vendor for attaining the desired target.

It needs to be ensured before initiating a burst campaign that the app is capable of handling high traffic volume and also retain the new users. Hence, it is integral to have access to analytics.

• Media – When you are keen to get your app featured by Apple, two things you must stress upon – buzz building and legitimacy. Apple will spotlight your app as one to look out for when you are able to lure attention. One of the cost-effective ways of achieving that is by getting a press release blasted leveraging a press release disbursement service.

Apart from press releases, you can also contact the app review sites who will share a positive feedback about your app and strengthen your chances of attaining coverage before the actual launch. Post-launch, you should share a brief description of the app, the screenshots, a link to the trailer video and also a promo code for free download, if it’s a paid app.

• Content – A brilliant app should enjoy support from content. It is key for every app to enjoy an active presence on social media across multiple channels (to enhance audience reach) and maintain continuity.

Experts vouch for quality instead of quantity on social media. In fact, I would say, it is the use of images or app videos that lure the audience’s attention quickly and makes for best kind of social content. Reports suggest that 92% of the mobile video consumers prefer to share videos instead of reading lengthy content.

While creating social media content, focus upon value addition otherwise it won’t be possible to enhance the clientele base. The content should be created keeping the end users in mind. This is where content marketing comes in handy. Although, it is a time-consuming process but it can yield desired results when used efficiently.

Which is the best app for school?

It is possible to peruse top educational offerings in the app store, but identifying the best ones is a tough task and demand attention. While some are developed keeping the needs of the high school students in mind, few are meant for the college graduates. There are apps available for teachers, educators and trainers as well. In simple words, the education industry is currently flooded with multiple apps.

Whether you are eyeing to exercise your mind, organise your coursework or enhance your knowledge, the app store can spoil you with multiple choices. Understanding that the demand for educational apps is growing at a rapid pace, I have listed out some of the top ones to help students and teachers choose the right one.

• Ready4SAT – Ready4’s series of test prep apps such as Ready4 SAT is famous among the students as this free app matches the potential SAT score with schools and academic programs across the globe.

• Photomath app – This useful app is meant for the high-school students who require guidance on how to isolate “x” in their algebra homework. Students can click a pic of the question if they are feeling lazy to write or type, and the app will quickly offer solution into separate steps.

• GradeProof app – Currently available only on iOS, this free app allow students to improve their writing style, check for originality and find out complex grammatical issues that are missed by other word processors. Students consider this app as the most efficient pocket writing coach.

• edX app – This app allows anyone with a smartphone to learn from top-notch higher educational institutions(MIT and McGill) and earn a certificate. The students can study from the online lectures, take quizzes, and complete assignments as per their own convenience.

Conclusion

One thing runs common among the above-mentioned educational apps. All of them have been successful in luring the attention of the audiences due to its ability to offer what the consumers want apart from focusing on simplicity to boost interaction.

So, if you are planning to launch an educational app, it is key to understand what the audiences want and identify the varied ways to make it interactive.

https://www.quora.com/Which-is-the-best-app-for-school/answer/Navdeep-Ghotra

Basic psychological patterns drive the user behavior on an e-commerce website

I am of the opinion that every eCommerce shopper is unique and it is best to categorise him or her broadly. Many visit with a particular product in mind. Some decide what to buy only after visiting the eStore and reviewing the product offerings. Hence, all the varied elements of an eCommerce site are significant to ensure the success of the platform ranging from product images to descriptions to registration to checkout. But every shopper has their own preferences and rely on different elements.

When a design team is able to identify the user types, it becomes easy to create user-friendly experiences for all type/kind of shoppers. My experience of working in the eCommerce domain suggests that every shopper type has his/her unique requirements.

According to me, there are five main shopper types –

 Product focused

This category of shoppers is aware of what they require. They have a possible replacement for something they already have. They are research-driven and purchase products that they require. Since these shoppers love to research, they have probably visited brick-and-mortar stores already but inclined to opt for online purchases. They know what they want and hence want the web platform to meet their requirement quickly.

They are not probably interested in browsing the complete site and not keen to look at product descriptions. If they have located what they want, they will purchase it quickly. They may not be in a hurry but do not prefer to linger around.

Some of the essential elements for product-focused shoppers comprise –

  • Based on descriptive names and clear product images, clear identification of every product
  • An easy to use, efficient search that helps to locate items of interest
  • Quick access to past bought products for the purpose of reorder
  • A streamlined checkout to get users in and out as fast as possible

Browsers

These shoppers are categorised as ‘leisurely shoppers’ who visit a store either for inspiration or to pass the time. They are keen to stay updated with the current trends, think about future purchases, or plan their next shopping trip by browsing the eCommerce platforms.

This can work in favour of a business as consumers want to spend time with your venture/brand and also a close possibility of their becoming potential customers. They want to find out what’s new/what’s popular/what’s on sale. When this section of shoppers visits your site regularly, they are obviously looking for new information instead of seeing what they saw last week. Latest items, deals, what others are purchasing, suggested products, top-selling products, popular products, and top-ranked products can lure the attention of the browsing shoppers.

Some of the essential elements for browsing shoppers comprise-

  • Listings of the new, popular, and sale products
  •  Access to new inventory via related links and recommended products
  •  Ability to share details about specific products they prefer/ like

Bargain Seekers

Bargain seekers are always on the lookout for the best deal possible. Bargain-hunting behaviour is expected to impact the other types of shoppers. Few shoppers only choose to buy when they get the best bargains. They want to identify the best deals. Hence, for this category of shoppers prices should be clearly listed. In fact, the sale items should be properly highlighted and enjoy enhanced visibility (mentioning the savings made).

It is possible to transform the bargain hunters into repeat customers. Every eCommerce portal should focus upon sending coupons, providing discounts and offer the shoppers free shipping even with minimum purchases to lure this type of consumers.

Some of the key elements for this type of shoppers include –

  • Making the sale items visible along with the full-priced inventory. Provide a clear section for the discounted products as well.
  • Listing of the product prices, discounts and the savings.
  • Permitting the shoppers to easily redeem coupons.

One-time shoppers

This variant of the shoppers is a culmination of a lot of things – product driven, simple browsing, bargain seekers or probably just researching. The one-time shoppers are the ones who receive gift card buyers, simple gift buyers or even gift card recipients. They have a target/goal in mind when they decide to visit an eStore. There are high chances that they won’t visit the site after the purchase is completed as they are only interested in meeting the one-time need.

Since this type of shoppers have low chances of knowing how the eCommerce store works, it becomes mandatory for the store owner to comprise clear site navigation. It is believed that a clear product description enhances their shopping experience.

The one-time shoppers often complain about the lengthy registration process. According to most of them, registration and checkout are time-consuming. They prefer and like to visit those platforms that let them opt for a purchase without creating an account or allow guest checkout.

Some of the important elements to consider for one-time shoppers comprise-

  • Clear site navigation
  • Full product descriptions
  • Clear company details
  • Allowing purchase without registration

Conclusion

I agree with the eCommerce industry experts that top-notch user experience is a must for all shoppers but varied elements assume relevance based on the end target of the shoppers. When the designs are implemented with the user types in mind, the shopping experience only gets better

https://www.quora.com/What-basic-psychological-patterns-drive-the-user-behavior-on-an-e-commerce-website/answer/Navdeep-Ghotra