How to use Pinterest for E-commerce?

Over the years, social channels have increasingly become visual in their approach. This holds true for the photo-sharing platform Pinterest. Considered as one of the largest social networks, Pinterest lays emphasis upon ‘interest graph’ and constitute of audiences who prefer to focus upon topics of interest instead of relationships. Unlike the other popular social channels such as Facebook and Twitter that are dependent on content from the network of friends and followers, Pinterest provides greater marketing potential using the visual medium in comparison to other social networking channels.

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Reports suggest that Pinterest has been successful in driving more traffic to websites as compared to Twitter, LinkedIn, Google+, YouTube. The report also stated that one in every five Pinterest users buy a product/item they have seen at the photo-sharing website which is nearly twice that of Facebook buyers.

Since the visitors referred from Pinterest have 10% higher chance to opt for a purchase, it’s a great place to create awareness about your products/services.

I have listed out some of the possible ways eCommerce businesses can successfully use Pinterest to their advantage.

• Create a business account for your company

• Choose an eye-catching image that helps the audiences identify your brand

• Create different boards that display the personality of your brand. You can also add pins to enhance the significance of every board

• Always use high-quality images

• Do not just display your product/brand. I would suggest showing what inspires your brand by creating boards for ideas, key people who are an integral part of your business.

• One of the easiest ways to ensure consumers share content related to your business on their boards is by adding a ‘Pin it’ button to the product images on site

• Consider embed Pinterest boards on company website

• Product-related pin known as ‘Rich pins’ encompassing information related to pricing, availability and where to purchase from is an effective tactic to garner interest and boost sales

• Leverage Pinterest Analytics to find out what works for your business

• To boost more pinning, promote your Pinterest account across social networks and in email newsletters

https://www.quora.com/How-do-Ecommerce-businesses-use-Pinterest/answer/Navdeep-Ghotra

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The best marketing strategy in Indian e-commerce business

Nowadays, online retailers are needed to manage a lot of things on their own such as personalizing the shopping experience for users, improving the search functionality, optimization of the website structure, etc. When you are keen on making your online store profitable, it is key to get rid of all those things that can cost a business heavily. In this post, I will be pointing out few of the key pointers that the Indian retailers are not including in their marketing strategies to ensure the success of their e-commerce stores.

Focus-driven retention strategy

Many e-commerce business owners are spending heavily on social media marketing to bag more eyeballs. It has been seen that considerable monetary investments are being made by businesses on PPC ads for branding but fails to pay attention to client retention strategies.Personalized emails are effective for boosting client retention and increase their happiness

In-depth product descriptions

The absence of improper product information drives away prospects. Never choose to display mediocre images and share only a few technical specifications as a good product copy can greatly affect the sales. Moreover, this is one of the best ways to successfully describe the product and offer a virtual experience. A product description should follow a persuasive tone to drive the sales figure. Well-developed product descriptions help in lead conversion and lure more people to the website. Good product descriptions help in ranking and bolster boost product visibility across search engines.

Effective use of email nurturing

Many e-commerce store owners choose to bombard the consumers with emails the moment they opt for email subscription with the aim to sell their product. They are unable to understand that not all the time subscribers or audiences visit an online store to make a purchase. Sometimes, they are just researching about a specific product. Hence, e-commerce stores should not aim to sell and rather target the consumers based on their intent without looking too sales-focused.

Open to experiment

If an e-commerce store owner lacks the zeal to experiment, there are chances he/she is losing out on what the audiences want. Implementing a program that has been successful with other online stores can’t guarantee success for other e-commerce stores as well. The key is customization in accordance to the site and consumers. Also, measure the results of your campaign to maximize the impact.If you are committing these mistakes, rectify them at the earliest so that your bottom line is not negatively impacted.

https://www.quora.com/What-are-the-best-marketing-strategy-in-Indian-e-commerce-business/answer/Navdeep-Ghotra

 

What are the essential things in creating a website?

In the last few years, technology has undergone considerable transformation and advanced significantly. The Internet is powerful. The interactive ability of the Internet has propelled its usage across the globe and the end result is an unparalleled growth rate that continues to bolster further. Social media has assumed relevance and Google have become important than ever. Until a few years back, website creation was something that only techies were capable of doing. This old school stereotype has changed and now the non-IT geeks are easily building their own website.

For many, building a web platform may seem like a tough task, especially when you do not have any past website designing experience. The question that arises now: Is building a site easy? If you have a business and haven’t developed your website yet, there are chances that you may fall behind your competitors. Believe it or not, website building in the past was challenging but now it is achievable without any prior experience.

Our step-wise guide will help you build your website with limited knowledge and understanding.

Step 1: Hosting your website

Web hosting is like paying a rent for your web platform that encompasses – pages, images, documents, etc. A web server is used for web hosting. It is possible to build a completely functional website on a personal computer, but if you want to make it visible to others, web hosting is of utmost importance.

Step 2: Domain name registration

A domain name is the URL consumers/audiences type into their web browser to reach to your website. A good domain name offers significant branding opportunities and ensures that people remember your brand. Usually, the price of domain names vary between $8-35 and it can be successfully registered online. Many users prefer to choose a service provider that offers domain name registration and web hosting services both.

Step 3: Plan your website

Website planning is important. Hence the owner needs to opt for certain crucial decisions such as –

• Type of site needed

• Navigation design

• Content

Step 4: Designing and developing Your Website

This is considered as an integral part of the website development. At this stage, the website owner should understand the below-mentioned pointers for attaining the desired results –

• Using elements of good and effective design on website

• The building blocks of a web page is HyperText Markup Language (HTML). We suggest learning the basics of HTML for enhanced control and flexibility.

• Cascading Style Sheets (CSS) decide the look of web pages. Learning CSS will ensure that you are able to alter the visual appearance of a website in accordance with the requirement.

• Simple text editors like Notepad for writing CSS or Adobe Dreamweaver software can be used for bagging assistance with page creation. Content Management System (CMS) is also used to build a website.

Step 5: Publishing your website

The proprietary tools that come with the hosting service or with a standard FTP (File Transfer Protocol) software can be used for the proper implementation of this step. Most often, Standard FTP is supported by hosting service providers.

You can get in touch with the hosting provider if you are not aware of what your hosting service provider supports.

Step 6: Promoting Your Website

Search engine optimization (SEO) is most commonly used for website promotion. It allows your website to be easily found by audiences who want information related to services, product offerings that your website provides.

Every site owner aims to develop a platform that follows the search engine best practices.

Many prefer to use social media, conventional forms of advertising, word of mouth marketing and email marketing for creating buzz about their brand/website.

Step 7: Website maintenance

In order to ensure the functionality of your website, maintenance is integral. This is one of the reasons why the site should be properly tested while developing it and before making it live so that the audiences are offered only a completely functional website. Regular testing helps to improve the performance and ensures proper functioning across devices, browsers.

Is ShopClues the worst e-commerce site?

Shopclues was low on profile with respect to the current top online shopping sites in India until they started to offer jaw-dropping deals on products with an eye-catching price tag. Now what lies behind their whooping heavy discounts is their worst customer services, worst after sales service, replacement/refund claims, poor quality products, the poor delivery which sometimes even lead to fraudulent business. I have been a victim of their poor services, replacement policy, poor quality product/duplicate items and poor delivery. This point has led me to investigate whether if I am the only one who experienced their poor services or if they actually are poor at delivering a better experience to the customers and this is what I collected so far from the customers of ShopClues:

Worst Delivery – Wait Wait until you get pissed off

The First thing you observe about this company is their poor delivery period. They make you wait and keep waiting for the product. Customers keep calling the customer care number and their support email which again is non-responsive and productive in nature. The long wait later usually result in the refund of the money you paid (excluding any taxes) which again isn’t instant. You are made to wait some more days for the refund money to get credited to your source bank.

Duplicate Product – Poor Quality products

The product they ships sometimes turns out to be fake/inferior quality/replica of original / damaged / missing accessories/ seal opened state.

Amazed? Still, lot to think about their refund policy and replacement policy

Yes, they do mention that they refund the amount under certain conditions, but even if the conditions is met they fail to refund the money which you paid. You will go nuts contacting them and wait for a response from the team. No actions, no refunds would take place any sooner. Many are victims of this lame act by shopclues and hence we request all the online shoppers to refrain from visiting ShopClues if you do not wish to be get cheated by them.

Conclusion:

ShopClues is like a lucky draw, if you are lucky you get the right product with right delivery and if not you get the worst experience. The happy customers of them are those who are attracted towards the cheap pricing who ignores the late delivery and other services for the fact that they are getting it cheaper from other sites. Now, for those who are serious online shoppers and wish to get the right product at right time with product guarantee and better service, ShopClues is a complete “NO”.

The most cost effective ways to do App Marketing in India

A result-oriented and smart marketing strategy is key for the app growth, but how does one start? The answer is dependent on the targets you are eyeing to achieve and the resources available that will help to put a plan together by following a methodological approach instead of focussing upon guesswork.

So, the big question – how to market an app?

It is important than ever to build a comprehensive marketing plan that encompasses strategy, in-depth emphasis upon the tactics and also an actionable plan that needs to be taken into account before the app is launched. Believe me, just by sharing a press release and then waiting for the downloads to happen isn’t going to bring results. The below-mentioned tactics are capable of deciding the course of a robust marketing foundation.

• Optimisation – It is key for every app developer to stress upon app store optimisation to boost the placement of the app. There are many who underestimate the relevance of app store optimisation and fail to bag the desired result. When a user is unable to locate your app in the app store, all your marketing efforts are going in the wrong direction.

The App store search results are decided based on how the name of your app, description and the keywords match with what the users are looking for. It is key to optimise the meta-data on the basis of how your target audience is engaging in the search.

Collaborating with an efficient ASO specialist can help you assess your app, research the audience base and also optimise the keywords. Some are proficient in testing the icons, screenshots and description to find out how well they are positioned to boost downloads. But if you are facing budget constraints, there are free tools (Google’s Keyword Planner). One can also use the social media channels to understand what the audiences think about your app.

Image result for app store optimisation

I strongly believe this will give your other marketing efforts a significant leg up before the app is launched.

• PPI Burst Campaigns – How many of you are aware that pay-per-install (PPI) advertising is an attractive tool for the mobile app development industry? Want to know why? The reason is simple – companies want to ensure their application stays at the top of the download charts. No startup can match up with the budget of an MNC, but a burst campaign is efficient to get you desired results and enhance your visibility when used properly.

I would suggest bunch the complete PPI budget into a 2-3 day campaign to push the position of your app among the top 25 of a specific category. With a limited budget, it is not advised to spread out the PPI budget over months or even a year as burst campaigns are expensive.

Although, they are not cheap but it helps to get high-roller exposure. Since implementing these campaigns demand optimisation efforts, so I would request a startup to partner with a vendor for attaining the desired target.

It needs to be ensured before initiating a burst campaign that the app is capable of handling high traffic volume and also retain the new users. Hence, it is integral to have access to analytics.

• Media – When you are keen to get your app featured by Apple, two things you must stress upon – buzz building and legitimacy. Apple will spotlight your app as one to look out for when you are able to lure attention. One of the cost-effective ways of achieving that is by getting a press release blasted leveraging a press release disbursement service.

Apart from press releases, you can also contact the app review sites who will share a positive feedback about your app and strengthen your chances of attaining coverage before the actual launch. Post-launch, you should share a brief description of the app, the screenshots, a link to the trailer video and also a promo code for free download, if it’s a paid app.

• Content – A brilliant app should enjoy support from content. It is key for every app to enjoy an active presence on social media across multiple channels (to enhance audience reach) and maintain continuity.

Experts vouch for quality instead of quantity on social media. In fact, I would say, it is the use of images or app videos that lure the audience’s attention quickly and makes for best kind of social content. Reports suggest that 92% of the mobile video consumers prefer to share videos instead of reading lengthy content.

While creating social media content, focus upon value addition otherwise it won’t be possible to enhance the clientele base. The content should be created keeping the end users in mind. This is where content marketing comes in handy. Although, it is a time-consuming process but it can yield desired results when used efficiently.

Ways to increase the revenue on the e-Commerce Platform

Those days of easy profit by simply having an online shop no longer exists. With the aim to compete in the growing marketplace, one should explore all the different avenues that help to bolster sales and traffic. Here are some of the possible ways to strengthen the e-commerce success –

Landing Pages – It is suggested that the paid traffic is sent to the landing pages for products, not to the homepage or even send the paid traffic to categories that are capable of matching the intent of the users. Optimisation of the landing pages is necessary.

Products descriptions and SEO – It is best to leverage the product descriptions and ensure they are engaging and original. The text description allows the search engines to index and well-selected keywords that will ensure that you are visible. Developing unique descriptions stops you from being filtered out as spam by the search engines.

Site-wide search boost sales – Luring clients to your website helps to achieve the target. The ability to help them identify products on your page is key to close the sale.One of the most effective ways to implement this is to use and easy-to-identify and even an easy-to-leverage search function. All the aspects of design – placement, colour, cursor focus etc – should be used apart from ensuring the using on-site keyword analysis to improve descriptions.

Speed – Although page abandonment is a common phenomenon for any website but for the sales-based web portals it can prove to be disastrous.

The best pre and post launch digital marketing strategies for a new app

Like it or not, mobile advertising will continue to make its presence felt with global revenues surging constantly. With more adult population using smartphones and over 900,000 apps in the Apple App Store, there is no denying that mobile app publishers and business enterprises are keen to use the mobile advertising bandwagon to get their brands visible in front of the growing number of mobile users. However, with the growing competition, businesses are encountering innumerable challenges of accomplishing key multiple goals – enhanced visibility, bolstering user engagement, and propelling monetization.

I support those industry experts who believe that the successful marketing of an app demands more than strategic media purchasing, impactful creative units and result-oriented social media tactics. Moreover, it has been found that the performance-focussed mobile app marketers focus upon key metrics to target, acquire and retain loyal users – specifically those who prefer to opt for in-app purchase. The loyal consumers can enact varied roles – become repeat clients, brand advocates, engage in word-of-mouth marketing, drive business and boost ROI.

Understanding that app marketing enjoys potential to make or break any application, I have listed out some of the key marketing tactics that will help put your app ahead of the competition.

This list will help you get off the ground and promote your app to the users.

· Email marketing

Considered as a key part of any digital marketing initiative, email marketing is cost efficient. There are varied free tools available for marketing, which offers direct access to a realm of data (providing key information related to who opened your message and number of clicks on which links).

Email marketing can be used at all the different app launch stages – ranging from wide-audience pre-launch emails to emails’ launch and targeted messages for the app users.

Always remember to ensure that your email newsletters should be mobile-friendly as over 50% emails are accessed over the mobile devices (this number is expected to go up in the coming days).

· Mobile Advertising & Google remarketing (Adwords Display)

Businesses can get in touch or connect with the users irrespective of their location via mobile advertising. Are you aware that over 95% of people who browse the Internet can be your prospective client? Hence, it is essential to use Google remarketing.

To bring more value from your app, bringing the customers back assume relevance.

· Content Marketing

Developing informative content – blog article, whitepaper, images, video snippet or podcast – is an effective marketing tactic to get noticed. It can be used to promote your app pre-launch, propel awareness and project you as an expert in the industry. In this regard, mobile ready content is important so that it becomes possible for users to consume information. One can also feature user reviews in the content as it helps to boost the image of a brand.

· Social Media Marketing

When the content marketing plan is in place, creating the social media marketing plan becomes easy. It becomes mandatory to ensure that your presence is felt across social media channels – Twitter, LinkedIn and Facebook – in relevance to the app.

‘Word-of-mouth’ is one of the easiest ways to boost your user base. In fact, you can make your users engage in social media marketing on your behalf by developing a social call to action within the app.

Since buzz creation before the actual launch is key, some of the key factors that every app developer or business should emphasis upon to get traction before it is unveiled.

  • Start marketing the app before its actual unveiling date.
  • Engage prospective clients, users and other interested people early
  • Use email to engage users
  • Bag client input on essential features
  • Offer sneak peaks to create buzz
  • Use influencers power to create buzz
  • Develop your press kit before you submit your app for review.

https://www.quora.com/What-are-the-best-pre-and-post-launch-digital-marketing-strategies-for-a-new-app/answer/Navdeep-Ghotra