How to use Pinterest for E-commerce?

Over the years, social channels have increasingly become visual in their approach. This holds true for the photo-sharing platform Pinterest. Considered as one of the largest social networks, Pinterest lays emphasis upon ‘interest graph’ and constitute of audiences who prefer to focus upon topics of interest instead of relationships. Unlike the other popular social channels such as Facebook and Twitter that are dependent on content from the network of friends and followers, Pinterest provides greater marketing potential using the visual medium in comparison to other social networking channels.

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Reports suggest that Pinterest has been successful in driving more traffic to websites as compared to Twitter, LinkedIn, Google+, YouTube. The report also stated that one in every five Pinterest users buy a product/item they have seen at the photo-sharing website which is nearly twice that of Facebook buyers.

Since the visitors referred from Pinterest have 10% higher chance to opt for a purchase, it’s a great place to create awareness about your products/services.

I have listed out some of the possible ways eCommerce businesses can successfully use Pinterest to their advantage.

• Create a business account for your company

• Choose an eye-catching image that helps the audiences identify your brand

• Create different boards that display the personality of your brand. You can also add pins to enhance the significance of every board

• Always use high-quality images

• Do not just display your product/brand. I would suggest showing what inspires your brand by creating boards for ideas, key people who are an integral part of your business.

• One of the easiest ways to ensure consumers share content related to your business on their boards is by adding a ‘Pin it’ button to the product images on site

• Consider embed Pinterest boards on company website

• Product-related pin known as ‘Rich pins’ encompassing information related to pricing, availability and where to purchase from is an effective tactic to garner interest and boost sales

• Leverage Pinterest Analytics to find out what works for your business

• To boost more pinning, promote your Pinterest account across social networks and in email newsletters

https://www.quora.com/How-do-Ecommerce-businesses-use-Pinterest/answer/Navdeep-Ghotra

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What would be the growth rate of e-commerce or online startups till 2020?

2016 turned out to be a hectic year for the Indian eCommerce players as the industry witnessed the entry of a number of new players. Although online retailers are expected to take at least five years to become profitable, the eCommerce industry has been successful in positioning itself as a viable business option in India.

A report by the Indian financial services unit of UBS Group AG stated that online retail sales could vary between $48 billion to $60 billion by 2020. Industry association ASSOCHAM has stated that the Indian eCommerce domain is expected to become worth $38 billion by this year, witnessing a 67% rise over the $23 billion revenues seen last year. These impressive numbers are compelling me to think that digital commerce has established itself in India despite the recent closures and insufficient funding impacting the startup environment.

Currently, the e-commerce market is booming and expected to continue its pace but I am still doubtful due to a number of reasons. It is an open secret that India’s eCommerce sector is not making the profit as prominent eCommerce players like Zomato and Flipkart were recently devalued, sales are declining and many are cutting regional operations. Funding crunch is a major concern and making many biggies suffer.

I strongly believe that India’s eCommerce sector is maturing but only time will tell how things will shape up in the near future.

https://www.quora.com/What-would-be-the-growth-rate-of-e-commerce-or-online-startups-till-2020/answer/Navdeep-Ghotra

 

 

 

The best marketing strategy in Indian e-commerce business

Nowadays, online retailers are needed to manage a lot of things on their own such as personalizing the shopping experience for users, improving the search functionality, optimization of the website structure, etc. When you are keen on making your online store profitable, it is key to get rid of all those things that can cost a business heavily. In this post, I will be pointing out few of the key pointers that the Indian retailers are not including in their marketing strategies to ensure the success of their e-commerce stores.

Focus-driven retention strategy

Many e-commerce business owners are spending heavily on social media marketing to bag more eyeballs. It has been seen that considerable monetary investments are being made by businesses on PPC ads for branding but fails to pay attention to client retention strategies.Personalized emails are effective for boosting client retention and increase their happiness

In-depth product descriptions

The absence of improper product information drives away prospects. Never choose to display mediocre images and share only a few technical specifications as a good product copy can greatly affect the sales. Moreover, this is one of the best ways to successfully describe the product and offer a virtual experience. A product description should follow a persuasive tone to drive the sales figure. Well-developed product descriptions help in lead conversion and lure more people to the website. Good product descriptions help in ranking and bolster boost product visibility across search engines.

Effective use of email nurturing

Many e-commerce store owners choose to bombard the consumers with emails the moment they opt for email subscription with the aim to sell their product. They are unable to understand that not all the time subscribers or audiences visit an online store to make a purchase. Sometimes, they are just researching about a specific product. Hence, e-commerce stores should not aim to sell and rather target the consumers based on their intent without looking too sales-focused.

Open to experiment

If an e-commerce store owner lacks the zeal to experiment, there are chances he/she is losing out on what the audiences want. Implementing a program that has been successful with other online stores can’t guarantee success for other e-commerce stores as well. The key is customization in accordance to the site and consumers. Also, measure the results of your campaign to maximize the impact.If you are committing these mistakes, rectify them at the earliest so that your bottom line is not negatively impacted.

https://www.quora.com/What-are-the-best-marketing-strategy-in-Indian-e-commerce-business/answer/Navdeep-Ghotra

 

What’s best for your startup?IOS or Android App.

Launching and running your own company/business is not just tough but also complex at the same time. Many of the first time business owners end up questioning their own decision to take the entrepreneurial leap of faith. It is suggested that successful functioning of a startup business is quite similar to riding a roller coaster, which is bumpy with many highs and lows. The ability to impress the audiences to bag business stands at the core of every startup.

Nowadays, the modern-day consumer is always connected. Thanks to the growing use of mobile devices, constant access to information and instant gratification have assumed importance. Nearly a decade back, the online shopping activity was only limited to few hours but the pervasive connectivity has pushed consumers to make online purchases anytime, anywhere. So, the point that I am trying to make is consumers prefer to associate with those businesses that enjoy an active online presence.

Since businesses want to stand out amidst tough competition and aim to offer only the ‘best’, most of them focus upon developing apps that are built to deliver efficient shopping experience. Reports suggest that retailers prefer to opt for Android apps as compared to iOS as it sees a higher number of app downloads and users.

Now, the big question which deserves attention – Is it possible for a startup to launch its business using an Android App? Yes, it is achievable. Since most startups function on a shoe-string budget, affordability assumes great relevance for them.

Market experts are of the belief that Android dominance is growing at a quick pace due to its affordability

  • Customisation

Android stands out as it allows businesses to decide their own level of customisation (live wallpapers, alternative keyboards, custom ROM installs etc) as compared to Apple that maintains control of default apps with the aim to offer a homogenous software and hardware experience.

As consumers want flexibility, it has become key for businesses to offer what the audiences want.

  • Widgets

Android Widgets stand high on efficiency in comparison to the static rows of icons available in iOS.

A recent study reveals that consumers want the ability to see all relevant information at a glance on the home screen, which can only be offered in an Android app.

  • Multi-tasking

The level of multi-tasking offered by Android devices is incomparable to the iOS. While Apple devices allow switching apps back and forth, it has been observed that Samsung is way more efficient when it comes to viewing different apps at once such as the multi-window navigation.

  • Google Integration

There’s no hiding the fact that Android devices enjoy seamless integration with the Google services – Google Docs, Google Drive, Google Maps, Google+, Google Chrome as compared to Apple and iOS.

The Android world is moving at a fast pace. Yes, it has witnessed encountered multiple loopholes – bugs, slow development, lag, poor user interface, the absence of apps. However, its weaknesses were successfully dealt and currently, it enjoys an edge over iOS. The best thing about Android is the innovation– it adopted the NFC first, retina scanners, fingerprint readers, mobile payments.

So, according to me, a startup should prefer Android over iOS. The possibilities are endless with Android.

How genuine are the reviews on Amazon and Flipkart?

I strongly believe that the popularity of the Commerce platforms is responsible for driving the online sales. And one of the reasons for this rising popularity is the growing availability of online reviews and feedback posted by the existing customers, which help the prospective clients to take informed decisions. From the service provider’s perspective, online reviews are great and serve multiple purposes as it is quick, instantaneous in nature and can be quickly accessed apart from boosting revenue level.

It is understandable that clients want to opt for services that offer the highest ratings. In fact, research proves that customers spend a considerable amount of time to read online reviews before they opt for making the purchasing decision because they want to ensure that they have selected the right platform. I have personally come across that customers usually look for large feedback platforms and client-centric websites, which provide objective, true or authentic opinions.

Despite the growing preference for online customer reviews, many times reviews are manipulated or false ratings are given for varied reasons such as defaming businesses, boost sales, lure clientele and more. Hence, authentic reviews are necessary for customers and businesses both.I feel that approximately 40% of the reviews are genuine and rest 60% are manipulated for varied reasons such as to defame businesses/brands, boost sales, lure clientele, etc.

https://www.quora.com/How-genuine-are-the-reviews-on-Amazon-and-Flipkart/answer/Navdeep-Ghotra

What are Shopify.com’s biggest weaknesses?

No eCommerce solution is likely to be perfect, Shopify has been able to build user trust in the shortest possible time. Despite being a recognised name in the eCommerce domain, few flaws are making businesses not to opt for this platform.

There is no denying that Shopify has been helping businesses achieve their targets, one of the key problems is the limited focus as an eCommerce solution provider. Another issue businesses witness with Shopify is the complicated programming language it uses.

Few of the disadvantages of Shopify are as follows –

  • Intricate technical initial setup

The initial setup process for an online store requires users to have good technical understanding mainly when it is about getting your domain name correctly redirected.

  • Rising costs

Similar to most hosted eCommerce platforms, Shopify is costly as compared to the self-hosted stores that can run and function all by themselves. If you have a small shop and enjoy technical know-how, Shopify is not suitable for you.

  • Rigid migration

One of the biggest issue with Shopify is the rigid migration rule it follows. Once you have started using Shopify and keen to migrate to some other platform at a later stage, you will be needed to proceed through a tough and time-consuming migration process.

  • Less customisation scope

Since Shopify leverages a unique setup while customising the themes, which makes them different from the stores designed using PHP. It Hence, Shopify is not the best option for those users who are eyeing for customised features.

How are all eCommerce sites running despite providing almost same service to a customer like Jabong, Myntra, Yebhi etc?

On an everyday basis, the consumer’s experience with an online marketplace is increasingly becoming more social, mobile and visual in its approach, which to an extent is helping the eCommerce players to improve the process and make necessary implementations that help an online business to grow and preferred by consumers.

According to me, the success of an eCommerce platform is dependent on multiple factors – products and services offered, ease to navigate website, optimisation of the online store in accordance to SEO, use of social media marketing, etc. This is also one of the major reasons why companies planning to launch their online store should engage with a website development firm that is aware of the latest trends in the world of web.

Features are incorporated in an eCommerce platform based on the feedback received from the consumers. Understanding your clients will surely help an online platform sell more. The more a business is able to know about the preferences of the customers and their requirements, it becomes easier to find relevant opportunities to sell them new products and ensure better targeting.

I would say that profiling is capable of helping clients to tap new customers. It helps identify similar prospective clients and sell them. In a way, it will also bring improvement in client servicing, enjoy better access to information, customise product offering and provide tailored treatment.

What are the essential things in creating a website?

In the last few years, technology has undergone considerable transformation and advanced significantly. The Internet is powerful. The interactive ability of the Internet has propelled its usage across the globe and the end result is an unparalleled growth rate that continues to bolster further. Social media has assumed relevance and Google have become important than ever. Until a few years back, website creation was something that only techies were capable of doing. This old school stereotype has changed and now the non-IT geeks are easily building their own website.

For many, building a web platform may seem like a tough task, especially when you do not have any past website designing experience. The question that arises now: Is building a site easy? If you have a business and haven’t developed your website yet, there are chances that you may fall behind your competitors. Believe it or not, website building in the past was challenging but now it is achievable without any prior experience.

Our step-wise guide will help you build your website with limited knowledge and understanding.

Step 1: Hosting your website

Web hosting is like paying a rent for your web platform that encompasses – pages, images, documents, etc. A web server is used for web hosting. It is possible to build a completely functional website on a personal computer, but if you want to make it visible to others, web hosting is of utmost importance.

Step 2: Domain name registration

A domain name is the URL consumers/audiences type into their web browser to reach to your website. A good domain name offers significant branding opportunities and ensures that people remember your brand. Usually, the price of domain names vary between $8-35 and it can be successfully registered online. Many users prefer to choose a service provider that offers domain name registration and web hosting services both.

Step 3: Plan your website

Website planning is important. Hence the owner needs to opt for certain crucial decisions such as –

• Type of site needed

• Navigation design

• Content

Step 4: Designing and developing Your Website

This is considered as an integral part of the website development. At this stage, the website owner should understand the below-mentioned pointers for attaining the desired results –

• Using elements of good and effective design on website

• The building blocks of a web page is HyperText Markup Language (HTML). We suggest learning the basics of HTML for enhanced control and flexibility.

• Cascading Style Sheets (CSS) decide the look of web pages. Learning CSS will ensure that you are able to alter the visual appearance of a website in accordance with the requirement.

• Simple text editors like Notepad for writing CSS or Adobe Dreamweaver software can be used for bagging assistance with page creation. Content Management System (CMS) is also used to build a website.

Step 5: Publishing your website

The proprietary tools that come with the hosting service or with a standard FTP (File Transfer Protocol) software can be used for the proper implementation of this step. Most often, Standard FTP is supported by hosting service providers.

You can get in touch with the hosting provider if you are not aware of what your hosting service provider supports.

Step 6: Promoting Your Website

Search engine optimization (SEO) is most commonly used for website promotion. It allows your website to be easily found by audiences who want information related to services, product offerings that your website provides.

Every site owner aims to develop a platform that follows the search engine best practices.

Many prefer to use social media, conventional forms of advertising, word of mouth marketing and email marketing for creating buzz about their brand/website.

Step 7: Website maintenance

In order to ensure the functionality of your website, maintenance is integral. This is one of the reasons why the site should be properly tested while developing it and before making it live so that the audiences are offered only a completely functional website. Regular testing helps to improve the performance and ensures proper functioning across devices, browsers.

Is ShopClues the worst e-commerce site?

Shopclues was low on profile with respect to the current top online shopping sites in India until they started to offer jaw-dropping deals on products with an eye-catching price tag. Now what lies behind their whooping heavy discounts is their worst customer services, worst after sales service, replacement/refund claims, poor quality products, the poor delivery which sometimes even lead to fraudulent business. I have been a victim of their poor services, replacement policy, poor quality product/duplicate items and poor delivery. This point has led me to investigate whether if I am the only one who experienced their poor services or if they actually are poor at delivering a better experience to the customers and this is what I collected so far from the customers of ShopClues:

Worst Delivery – Wait Wait until you get pissed off

The First thing you observe about this company is their poor delivery period. They make you wait and keep waiting for the product. Customers keep calling the customer care number and their support email which again is non-responsive and productive in nature. The long wait later usually result in the refund of the money you paid (excluding any taxes) which again isn’t instant. You are made to wait some more days for the refund money to get credited to your source bank.

Duplicate Product – Poor Quality products

The product they ships sometimes turns out to be fake/inferior quality/replica of original / damaged / missing accessories/ seal opened state.

Amazed? Still, lot to think about their refund policy and replacement policy

Yes, they do mention that they refund the amount under certain conditions, but even if the conditions is met they fail to refund the money which you paid. You will go nuts contacting them and wait for a response from the team. No actions, no refunds would take place any sooner. Many are victims of this lame act by shopclues and hence we request all the online shoppers to refrain from visiting ShopClues if you do not wish to be get cheated by them.

Conclusion:

ShopClues is like a lucky draw, if you are lucky you get the right product with right delivery and if not you get the worst experience. The happy customers of them are those who are attracted towards the cheap pricing who ignores the late delivery and other services for the fact that they are getting it cheaper from other sites. Now, for those who are serious online shoppers and wish to get the right product at right time with product guarantee and better service, ShopClues is a complete “NO”.

How does e-commerce website really operate?

If you are planning to set up an eCommerce store of your own, the site must encompass the essential features so that you stand out amidst competition. Understanding that most companies are taking up the eCommerce path to bag quick profit and boost ROI, hence I have compiled a list of features that will help the eCommerce websites to become equipped for online sales.

· Search Box

eCommerce gurus say that a well-placed and positioned search box will allow the visitors to quickly search for the product that they are looking for.

· Featured Products

When an eCommerce store displays featured products on the home page or on the side columns of the website, it will let the visitors know about the top selling products, sales offer or even general products to enhance the visibility.

· Related product

This is an outstanding feature that will display the visitors what are the other products they can be bought along with what they are presently viewing. When the related products are positioned/placed with a heading (such as a customer who purchased this also bought this), it will let the users/visitors to buy more than one item at once.

· Newsletter Subscription

It let the users to share their email address to stay updated with the recent promotional offers. This will also allow you to create your mailing list based on your personal requirements needed for marketing campaigns.

· Product zoom

It is believed that an efficient zoom feature for the product images offers great benefit because it let the visitors to identify and find out the smaller nuances of your products, which works well.

A good zoom feature is capable of bringing out the finer details in a product.

· Categories

If an eCommerce store has clear and well-defined categories for product listing, it helps the end consumers considerably. The categories should be displayed somewhere they can be easily accessed by the users (for example – either across the top or on the side columns)

· Efficient Payment Gateway

Selecting the perfect payment gateway solution for an eCommerce store offers assurance and peace of mind to the visitors. It is always a better idea to select a merchant account that can be easily used by the visitors and not tough to handle.

· Privacy Policy

It is mandatory for every eCommerce store to put forth their Privacy Policy link in the footer so that users understand how the firm operates/functions.

· Client centric return policy

Study proves that online buyers prefer to opt for a business that provides a suitable return policy so that returning of products isn’t a tough task.

One can say that a good policy is capable of boosting sales.

· Customer login & registration

It is necessary for an eCommerce store to allow the customers to register on your website, so they don’t have to worry about filling in all the billing and payment details time and again. This allows the users to be flexible and quickly check out.

· Attractive graphics

Every eCommerce store owner should emphasis upon making efficient use of graphics banners and images on the site with the aim to lure visitors and display the sales promotions.

· In-depth delivery Information

It is key to inform the buyers how the products will be delivered to the customers.

· News & Events

This section informs the visitors about the new product launch, events, and other relevant news that benefit the end users. In this regard, using a blogging platform can come in handy to achieve maximum visibility.

· Social Media Presence

Since the use of social media use has gone up considerably, it is key for every eCommerce business to ensure robust presence across multiple channels so that it is easy to enhance the clientele base. Many online businesses rampantly use social channels for offering round the clock client support for resolving queries and address issues.

https://www.quora.com/How-do-e-commerce-website-really-operate/answer/Navdeep-Ghotra