Over the years, social channels have increasingly become visual in their approach. This holds true for the photo-sharing platform Pinterest. Considered as one of the largest social networks, Pinterest lays emphasis upon ‘interest graph’ and constitute of audiences who prefer to focus upon topics of interest instead of relationships. Unlike the other popular social channels such as Facebook and Twitter that are dependent on content from the network of friends and followers, Pinterest provides greater marketing potential using the visual medium in comparison to other social networking channels.
Reports suggest that Pinterest has been successful in driving more traffic to websites as compared to Twitter, LinkedIn, Google+, YouTube. The report also stated that one in every five Pinterest users buy a product/item they have seen at the photo-sharing website which is nearly twice that of Facebook buyers.
Since the visitors referred from Pinterest have 10% higher chance to opt for a purchase, it’s a great place to create awareness about your products/services.
I have listed out some of the possible ways eCommerce businesses can successfully use Pinterest to their advantage.
• Create a business account for your company
• Choose an eye-catching image that helps the audiences identify your brand
• Create different boards that display the personality of your brand. You can also add pins to enhance the significance of every board
• Always use high-quality images
• Do not just display your product/brand. I would suggest showing what inspires your brand by creating boards for ideas, key people who are an integral part of your business.
• One of the easiest ways to ensure consumers share content related to your business on their boards is by adding a ‘Pin it’ button to the product images on site
• Consider embed Pinterest boards on company website
• Product-related pin known as ‘Rich pins’ encompassing information related to pricing, availability and where to purchase from is an effective tactic to garner interest and boost sales
• Leverage Pinterest Analytics to find out what works for your business
• To boost more pinning, promote your Pinterest account across social networks and in email newsletters