How genuine are the reviews on Amazon and Flipkart?

I strongly believe that the popularity of the Commerce platforms is responsible for driving the online sales. And one of the reasons for this rising popularity is the growing availability of online reviews and feedback posted by the existing customers, which help the prospective clients to take informed decisions. From the service provider’s perspective, online reviews are great and serve multiple purposes as it is quick, instantaneous in nature and can be quickly accessed apart from boosting revenue level.

It is understandable that clients want to opt for services that offer the highest ratings. In fact, research proves that customers spend a considerable amount of time to read online reviews before they opt for making the purchasing decision because they want to ensure that they have selected the right platform. I have personally come across that customers usually look for large feedback platforms and client-centric websites, which provide objective, true or authentic opinions.

Despite the growing preference for online customer reviews, many times reviews are manipulated or false ratings are given for varied reasons such as defaming businesses, boost sales, lure clientele and more. Hence, authentic reviews are necessary for customers and businesses both.I feel that approximately 40% of the reviews are genuine and rest 60% are manipulated for varied reasons such as to defame businesses/brands, boost sales, lure clientele, etc.

https://www.quora.com/How-genuine-are-the-reviews-on-Amazon-and-Flipkart/answer/Navdeep-Ghotra

What are Shopify.com’s biggest weaknesses?

No eCommerce solution is likely to be perfect, Shopify has been able to build user trust in the shortest possible time. Despite being a recognised name in the eCommerce domain, few flaws are making businesses not to opt for this platform.

There is no denying that Shopify has been helping businesses achieve their targets, one of the key problems is the limited focus as an eCommerce solution provider. Another issue businesses witness with Shopify is the complicated programming language it uses.

Few of the disadvantages of Shopify are as follows –

  • Intricate technical initial setup

The initial setup process for an online store requires users to have good technical understanding mainly when it is about getting your domain name correctly redirected.

  • Rising costs

Similar to most hosted eCommerce platforms, Shopify is costly as compared to the self-hosted stores that can run and function all by themselves. If you have a small shop and enjoy technical know-how, Shopify is not suitable for you.

  • Rigid migration

One of the biggest issue with Shopify is the rigid migration rule it follows. Once you have started using Shopify and keen to migrate to some other platform at a later stage, you will be needed to proceed through a tough and time-consuming migration process.

  • Less customisation scope

Since Shopify leverages a unique setup while customising the themes, which makes them different from the stores designed using PHP. It Hence, Shopify is not the best option for those users who are eyeing for customised features.

How are all eCommerce sites running despite providing almost same service to a customer like Jabong, Myntra, Yebhi etc?

On an everyday basis, the consumer’s experience with an online marketplace is increasingly becoming more social, mobile and visual in its approach, which to an extent is helping the eCommerce players to improve the process and make necessary implementations that help an online business to grow and preferred by consumers.

According to me, the success of an eCommerce platform is dependent on multiple factors – products and services offered, ease to navigate website, optimisation of the online store in accordance to SEO, use of social media marketing, etc. This is also one of the major reasons why companies planning to launch their online store should engage with a website development firm that is aware of the latest trends in the world of web.

Features are incorporated in an eCommerce platform based on the feedback received from the consumers. Understanding your clients will surely help an online platform sell more. The more a business is able to know about the preferences of the customers and their requirements, it becomes easier to find relevant opportunities to sell them new products and ensure better targeting.

I would say that profiling is capable of helping clients to tap new customers. It helps identify similar prospective clients and sell them. In a way, it will also bring improvement in client servicing, enjoy better access to information, customise product offering and provide tailored treatment.

What are the essential things in creating a website?

In the last few years, technology has undergone considerable transformation and advanced significantly. The Internet is powerful. The interactive ability of the Internet has propelled its usage across the globe and the end result is an unparalleled growth rate that continues to bolster further. Social media has assumed relevance and Google have become important than ever. Until a few years back, website creation was something that only techies were capable of doing. This old school stereotype has changed and now the non-IT geeks are easily building their own website.

For many, building a web platform may seem like a tough task, especially when you do not have any past website designing experience. The question that arises now: Is building a site easy? If you have a business and haven’t developed your website yet, there are chances that you may fall behind your competitors. Believe it or not, website building in the past was challenging but now it is achievable without any prior experience.

Our step-wise guide will help you build your website with limited knowledge and understanding.

Step 1: Hosting your website

Web hosting is like paying a rent for your web platform that encompasses – pages, images, documents, etc. A web server is used for web hosting. It is possible to build a completely functional website on a personal computer, but if you want to make it visible to others, web hosting is of utmost importance.

Step 2: Domain name registration

A domain name is the URL consumers/audiences type into their web browser to reach to your website. A good domain name offers significant branding opportunities and ensures that people remember your brand. Usually, the price of domain names vary between $8-35 and it can be successfully registered online. Many users prefer to choose a service provider that offers domain name registration and web hosting services both.

Step 3: Plan your website

Website planning is important. Hence the owner needs to opt for certain crucial decisions such as –

• Type of site needed

• Navigation design

• Content

Step 4: Designing and developing Your Website

This is considered as an integral part of the website development. At this stage, the website owner should understand the below-mentioned pointers for attaining the desired results –

• Using elements of good and effective design on website

• The building blocks of a web page is HyperText Markup Language (HTML). We suggest learning the basics of HTML for enhanced control and flexibility.

• Cascading Style Sheets (CSS) decide the look of web pages. Learning CSS will ensure that you are able to alter the visual appearance of a website in accordance with the requirement.

• Simple text editors like Notepad for writing CSS or Adobe Dreamweaver software can be used for bagging assistance with page creation. Content Management System (CMS) is also used to build a website.

Step 5: Publishing your website

The proprietary tools that come with the hosting service or with a standard FTP (File Transfer Protocol) software can be used for the proper implementation of this step. Most often, Standard FTP is supported by hosting service providers.

You can get in touch with the hosting provider if you are not aware of what your hosting service provider supports.

Step 6: Promoting Your Website

Search engine optimization (SEO) is most commonly used for website promotion. It allows your website to be easily found by audiences who want information related to services, product offerings that your website provides.

Every site owner aims to develop a platform that follows the search engine best practices.

Many prefer to use social media, conventional forms of advertising, word of mouth marketing and email marketing for creating buzz about their brand/website.

Step 7: Website maintenance

In order to ensure the functionality of your website, maintenance is integral. This is one of the reasons why the site should be properly tested while developing it and before making it live so that the audiences are offered only a completely functional website. Regular testing helps to improve the performance and ensures proper functioning across devices, browsers.

Is ShopClues the worst e-commerce site?

Shopclues was low on profile with respect to the current top online shopping sites in India until they started to offer jaw-dropping deals on products with an eye-catching price tag. Now what lies behind their whooping heavy discounts is their worst customer services, worst after sales service, replacement/refund claims, poor quality products, the poor delivery which sometimes even lead to fraudulent business. I have been a victim of their poor services, replacement policy, poor quality product/duplicate items and poor delivery. This point has led me to investigate whether if I am the only one who experienced their poor services or if they actually are poor at delivering a better experience to the customers and this is what I collected so far from the customers of ShopClues:

Worst Delivery – Wait Wait until you get pissed off

The First thing you observe about this company is their poor delivery period. They make you wait and keep waiting for the product. Customers keep calling the customer care number and their support email which again is non-responsive and productive in nature. The long wait later usually result in the refund of the money you paid (excluding any taxes) which again isn’t instant. You are made to wait some more days for the refund money to get credited to your source bank.

Duplicate Product – Poor Quality products

The product they ships sometimes turns out to be fake/inferior quality/replica of original / damaged / missing accessories/ seal opened state.

Amazed? Still, lot to think about their refund policy and replacement policy

Yes, they do mention that they refund the amount under certain conditions, but even if the conditions is met they fail to refund the money which you paid. You will go nuts contacting them and wait for a response from the team. No actions, no refunds would take place any sooner. Many are victims of this lame act by shopclues and hence we request all the online shoppers to refrain from visiting ShopClues if you do not wish to be get cheated by them.

Conclusion:

ShopClues is like a lucky draw, if you are lucky you get the right product with right delivery and if not you get the worst experience. The happy customers of them are those who are attracted towards the cheap pricing who ignores the late delivery and other services for the fact that they are getting it cheaper from other sites. Now, for those who are serious online shoppers and wish to get the right product at right time with product guarantee and better service, ShopClues is a complete “NO”.

How does e-commerce website really operate?

If you are planning to set up an eCommerce store of your own, the site must encompass the essential features so that you stand out amidst competition. Understanding that most companies are taking up the eCommerce path to bag quick profit and boost ROI, hence I have compiled a list of features that will help the eCommerce websites to become equipped for online sales.

· Search Box

eCommerce gurus say that a well-placed and positioned search box will allow the visitors to quickly search for the product that they are looking for.

· Featured Products

When an eCommerce store displays featured products on the home page or on the side columns of the website, it will let the visitors know about the top selling products, sales offer or even general products to enhance the visibility.

· Related product

This is an outstanding feature that will display the visitors what are the other products they can be bought along with what they are presently viewing. When the related products are positioned/placed with a heading (such as a customer who purchased this also bought this), it will let the users/visitors to buy more than one item at once.

· Newsletter Subscription

It let the users to share their email address to stay updated with the recent promotional offers. This will also allow you to create your mailing list based on your personal requirements needed for marketing campaigns.

· Product zoom

It is believed that an efficient zoom feature for the product images offers great benefit because it let the visitors to identify and find out the smaller nuances of your products, which works well.

A good zoom feature is capable of bringing out the finer details in a product.

· Categories

If an eCommerce store has clear and well-defined categories for product listing, it helps the end consumers considerably. The categories should be displayed somewhere they can be easily accessed by the users (for example – either across the top or on the side columns)

· Efficient Payment Gateway

Selecting the perfect payment gateway solution for an eCommerce store offers assurance and peace of mind to the visitors. It is always a better idea to select a merchant account that can be easily used by the visitors and not tough to handle.

· Privacy Policy

It is mandatory for every eCommerce store to put forth their Privacy Policy link in the footer so that users understand how the firm operates/functions.

· Client centric return policy

Study proves that online buyers prefer to opt for a business that provides a suitable return policy so that returning of products isn’t a tough task.

One can say that a good policy is capable of boosting sales.

· Customer login & registration

It is necessary for an eCommerce store to allow the customers to register on your website, so they don’t have to worry about filling in all the billing and payment details time and again. This allows the users to be flexible and quickly check out.

· Attractive graphics

Every eCommerce store owner should emphasis upon making efficient use of graphics banners and images on the site with the aim to lure visitors and display the sales promotions.

· In-depth delivery Information

It is key to inform the buyers how the products will be delivered to the customers.

· News & Events

This section informs the visitors about the new product launch, events, and other relevant news that benefit the end users. In this regard, using a blogging platform can come in handy to achieve maximum visibility.

· Social Media Presence

Since the use of social media use has gone up considerably, it is key for every eCommerce business to ensure robust presence across multiple channels so that it is easy to enhance the clientele base. Many online businesses rampantly use social channels for offering round the clock client support for resolving queries and address issues.

https://www.quora.com/How-do-e-commerce-website-really-operate/answer/Navdeep-Ghotra

Pitfalls :E-commerce website’s sales dropdown

The primary step to getting back on the right track to trace or identify the challenges faced by your business. Some pitfalls are mentioned below based on the consumer review.

  1. Price Doesn’t Match Competitors:

Price is one of the most important criteria to shop from your website. If your price is too high from your competitor, then you will definitely loss the business.  Always give the competitive prices on your eCommerce website. Keeping a close eye on your competition can help you determine what is selling and what has been removed from the storefront.

  1. Narrow Product Selection

This is the one of the problem that customer faced during shopping from your website. You should provide the wider range of the items so that customer will choose and compare the items.

  1. Errors in Site Functionality

There are many errors occur in the site functionality like server down, Checkout button is not working, filters are not working and many more.You will lose the business due to these errors

  1. Excessive Load Times

The customer is impatient and wants instant results, so site speed is a common complaint. To increase the speed, you have to fixup the error.

  1. Ineffective Search and Challenging Navigation

When Search bar is not working properly or tagging is not done properly, the customer will impatient and go to some another site. Organise your site so that your bestsellers and most profitable items are easy to find, and your various pages are logically organised and quickly locatable.

  1. Minimal Search Engine Optimisation

SEO(0n page and off page )  provides a business visibility, branding, more web traffic, a high ROI, credibility, and insight into customer behaviour. Minimal Seo reduces the traffic which has adverse on your e-commerce business.

  1. Sizes Don’t Fit as Expected

In the most of the e-commerce site, the size chart is incorrect which frustrate the customer while checking the return /replacing policies.The easily accessible size-measuring tool is a must for keeping customers happy.

  1. Discounts and Promotion Codes Can’t be Applied

Hard to find promotional code boxes are a frequent complaint among consumers

9. Poor Quality Images

Eye-tracking research shows that web users will scan a page first, and then read it. This means that product images are vital in determining the focal point of a page. So don’t use poor quality images. Videos will increase the sales.

  1. Market Tactics
  • Keeping Your Thumb on the Pulse of Your eCommerce Business
  • Digital Marketing
  • Blogs

https://www.quora.com/Our-E-commerce-websites-sales-dropdown/answer/Navdeep-Ghotra

 

The best way for organic SEO of an Ecommerce website

I would like to cover this topic in very short and crisp manner to attain the business revenue with organic traffic on your e-commerce website.

Firstly you need to start with research – Keyword Research and Competitor Research, before doing any SEO activity.

Research is the most important part of SEO. Targeting the wrong keywords can ruin your campaign by generating low-quality traffic and few conversions, and no business revenue.

Image result for The best way for organic SEO of an Ecommerce website

Section 1: Research

1.Keyword Research

There are three primary areas you need to focus on when conducting keyword research:

  • Find keywords for your homepage and product pages

When it comes to optimising the most important pages of your website, you should consider relevancy, search volume, and ranking difficulty.

  • Pinpoint keywords for blog topics

Creating blog content can assist in ranking your e-commerce business for additional keywords that might not have a place on your main website. Plus, you can capitalise on long-tail keywords with your blog.

  • Avoid keyword cannibalization

Keyword cannibalization occurs when multiple pages of the same website are trying to rank for the same keyword.

    2.Competitor Research

  • Which keywords are your main competitors going for?
  • Where are they getting their links?
  • What is their site architecture like?
  • From a strategy perspective, how can you differentiate your website?

Section 2: Identifying Current Problems

  • Quickly Find Site Errors
  • Determine Your Website Speed

Section 3: On-Page Optimisation

When it comes to on-page optimisation, there are eight key targets you need to focus on:

  • Keyword Optimization
  • Site Structure
  • Internal Linking
  • Usability
  • Mobile Version of Website
  • Customer Reviews
  • Rich Snippets
  • Social Media Integration

https://www.quora.com/What-is-the-best-way-for-organic-SEO-of-an-Ecommerce-website/answer/Navdeep-Ghotra

Which is the best app for school?

It is possible to peruse top educational offerings in the app store, but identifying the best ones is a tough task and demand attention. While some are developed keeping the needs of the high school students in mind, few are meant for the college graduates. There are apps available for teachers, educators and trainers as well. In simple words, the education industry is currently flooded with multiple apps.

Whether you are eyeing to exercise your mind, organise your coursework or enhance your knowledge, the app store can spoil you with multiple choices. Understanding that the demand for educational apps is growing at a rapid pace, I have listed out some of the top ones to help students and teachers choose the right one.

• Ready4SAT – Ready4’s series of test prep apps such as Ready4 SAT is famous among the students as this free app matches the potential SAT score with schools and academic programs across the globe.

• Photomath app – This useful app is meant for the high-school students who require guidance on how to isolate “x” in their algebra homework. Students can click a pic of the question if they are feeling lazy to write or type, and the app will quickly offer solution into separate steps.

• GradeProof app – Currently available only on iOS, this free app allow students to improve their writing style, check for originality and find out complex grammatical issues that are missed by other word processors. Students consider this app as the most efficient pocket writing coach.

• edX app – This app allows anyone with a smartphone to learn from top-notch higher educational institutions(MIT and McGill) and earn a certificate. The students can study from the online lectures, take quizzes, and complete assignments as per their own convenience.

Conclusion

One thing runs common among the above-mentioned educational apps. All of them have been successful in luring the attention of the audiences due to its ability to offer what the consumers want apart from focusing on simplicity to boost interaction.

So, if you are planning to launch an educational app, it is key to understand what the audiences want and identify the varied ways to make it interactive.

https://www.quora.com/Which-is-the-best-app-for-school/answer/Navdeep-Ghotra

Basic psychological patterns drive the user behavior on an e-commerce website

I am of the opinion that every eCommerce shopper is unique and it is best to categorise him or her broadly. Many visit with a particular product in mind. Some decide what to buy only after visiting the eStore and reviewing the product offerings. Hence, all the varied elements of an eCommerce site are significant to ensure the success of the platform ranging from product images to descriptions to registration to checkout. But every shopper has their own preferences and rely on different elements.

When a design team is able to identify the user types, it becomes easy to create user-friendly experiences for all type/kind of shoppers. My experience of working in the eCommerce domain suggests that every shopper type has his/her unique requirements.

According to me, there are five main shopper types –

 Product focused

This category of shoppers is aware of what they require. They have a possible replacement for something they already have. They are research-driven and purchase products that they require. Since these shoppers love to research, they have probably visited brick-and-mortar stores already but inclined to opt for online purchases. They know what they want and hence want the web platform to meet their requirement quickly.

They are not probably interested in browsing the complete site and not keen to look at product descriptions. If they have located what they want, they will purchase it quickly. They may not be in a hurry but do not prefer to linger around.

Some of the essential elements for product-focused shoppers comprise –

  • Based on descriptive names and clear product images, clear identification of every product
  • An easy to use, efficient search that helps to locate items of interest
  • Quick access to past bought products for the purpose of reorder
  • A streamlined checkout to get users in and out as fast as possible

Browsers

These shoppers are categorised as ‘leisurely shoppers’ who visit a store either for inspiration or to pass the time. They are keen to stay updated with the current trends, think about future purchases, or plan their next shopping trip by browsing the eCommerce platforms.

This can work in favour of a business as consumers want to spend time with your venture/brand and also a close possibility of their becoming potential customers. They want to find out what’s new/what’s popular/what’s on sale. When this section of shoppers visits your site regularly, they are obviously looking for new information instead of seeing what they saw last week. Latest items, deals, what others are purchasing, suggested products, top-selling products, popular products, and top-ranked products can lure the attention of the browsing shoppers.

Some of the essential elements for browsing shoppers comprise-

  • Listings of the new, popular, and sale products
  •  Access to new inventory via related links and recommended products
  •  Ability to share details about specific products they prefer/ like

Bargain Seekers

Bargain seekers are always on the lookout for the best deal possible. Bargain-hunting behaviour is expected to impact the other types of shoppers. Few shoppers only choose to buy when they get the best bargains. They want to identify the best deals. Hence, for this category of shoppers prices should be clearly listed. In fact, the sale items should be properly highlighted and enjoy enhanced visibility (mentioning the savings made).

It is possible to transform the bargain hunters into repeat customers. Every eCommerce portal should focus upon sending coupons, providing discounts and offer the shoppers free shipping even with minimum purchases to lure this type of consumers.

Some of the key elements for this type of shoppers include –

  • Making the sale items visible along with the full-priced inventory. Provide a clear section for the discounted products as well.
  • Listing of the product prices, discounts and the savings.
  • Permitting the shoppers to easily redeem coupons.

One-time shoppers

This variant of the shoppers is a culmination of a lot of things – product driven, simple browsing, bargain seekers or probably just researching. The one-time shoppers are the ones who receive gift card buyers, simple gift buyers or even gift card recipients. They have a target/goal in mind when they decide to visit an eStore. There are high chances that they won’t visit the site after the purchase is completed as they are only interested in meeting the one-time need.

Since this type of shoppers have low chances of knowing how the eCommerce store works, it becomes mandatory for the store owner to comprise clear site navigation. It is believed that a clear product description enhances their shopping experience.

The one-time shoppers often complain about the lengthy registration process. According to most of them, registration and checkout are time-consuming. They prefer and like to visit those platforms that let them opt for a purchase without creating an account or allow guest checkout.

Some of the important elements to consider for one-time shoppers comprise-

  • Clear site navigation
  • Full product descriptions
  • Clear company details
  • Allowing purchase without registration

Conclusion

I agree with the eCommerce industry experts that top-notch user experience is a must for all shoppers but varied elements assume relevance based on the end target of the shoppers. When the designs are implemented with the user types in mind, the shopping experience only gets better

https://www.quora.com/What-basic-psychological-patterns-drive-the-user-behavior-on-an-e-commerce-website/answer/Navdeep-Ghotra