How genuine are the reviews on Amazon and Flipkart?

I strongly believe that the popularity of the Commerce platforms is responsible for driving the online sales. And one of the reasons for this rising popularity is the growing availability of online reviews and feedback posted by the existing customers, which help the prospective clients to take informed decisions. From the service provider’s perspective, online reviews are great and serve multiple purposes as it is quick, instantaneous in nature and can be quickly accessed apart from boosting revenue level.

It is understandable that clients want to opt for services that offer the highest ratings. In fact, research proves that customers spend a considerable amount of time to read online reviews before they opt for making the purchasing decision because they want to ensure that they have selected the right platform. I have personally come across that customers usually look for large feedback platforms and client-centric websites, which provide objective, true or authentic opinions.

Despite the growing preference for online customer reviews, many times reviews are manipulated or false ratings are given for varied reasons such as defaming businesses, boost sales, lure clientele and more. Hence, authentic reviews are necessary for customers and businesses both.I feel that approximately 40% of the reviews are genuine and rest 60% are manipulated for varied reasons such as to defame businesses/brands, boost sales, lure clientele, etc.

https://www.quora.com/How-genuine-are-the-reviews-on-Amazon-and-Flipkart/answer/Navdeep-Ghotra

What are the essential things in creating a website?

In the last few years, technology has undergone considerable transformation and advanced significantly. The Internet is powerful. The interactive ability of the Internet has propelled its usage across the globe and the end result is an unparalleled growth rate that continues to bolster further. Social media has assumed relevance and Google have become important than ever. Until a few years back, website creation was something that only techies were capable of doing. This old school stereotype has changed and now the non-IT geeks are easily building their own website.

For many, building a web platform may seem like a tough task, especially when you do not have any past website designing experience. The question that arises now: Is building a site easy? If you have a business and haven’t developed your website yet, there are chances that you may fall behind your competitors. Believe it or not, website building in the past was challenging but now it is achievable without any prior experience.

Our step-wise guide will help you build your website with limited knowledge and understanding.

Step 1: Hosting your website

Web hosting is like paying a rent for your web platform that encompasses – pages, images, documents, etc. A web server is used for web hosting. It is possible to build a completely functional website on a personal computer, but if you want to make it visible to others, web hosting is of utmost importance.

Step 2: Domain name registration

A domain name is the URL consumers/audiences type into their web browser to reach to your website. A good domain name offers significant branding opportunities and ensures that people remember your brand. Usually, the price of domain names vary between $8-35 and it can be successfully registered online. Many users prefer to choose a service provider that offers domain name registration and web hosting services both.

Step 3: Plan your website

Website planning is important. Hence the owner needs to opt for certain crucial decisions such as –

• Type of site needed

• Navigation design

• Content

Step 4: Designing and developing Your Website

This is considered as an integral part of the website development. At this stage, the website owner should understand the below-mentioned pointers for attaining the desired results –

• Using elements of good and effective design on website

• The building blocks of a web page is HyperText Markup Language (HTML). We suggest learning the basics of HTML for enhanced control and flexibility.

• Cascading Style Sheets (CSS) decide the look of web pages. Learning CSS will ensure that you are able to alter the visual appearance of a website in accordance with the requirement.

• Simple text editors like Notepad for writing CSS or Adobe Dreamweaver software can be used for bagging assistance with page creation. Content Management System (CMS) is also used to build a website.

Step 5: Publishing your website

The proprietary tools that come with the hosting service or with a standard FTP (File Transfer Protocol) software can be used for the proper implementation of this step. Most often, Standard FTP is supported by hosting service providers.

You can get in touch with the hosting provider if you are not aware of what your hosting service provider supports.

Step 6: Promoting Your Website

Search engine optimization (SEO) is most commonly used for website promotion. It allows your website to be easily found by audiences who want information related to services, product offerings that your website provides.

Every site owner aims to develop a platform that follows the search engine best practices.

Many prefer to use social media, conventional forms of advertising, word of mouth marketing and email marketing for creating buzz about their brand/website.

Step 7: Website maintenance

In order to ensure the functionality of your website, maintenance is integral. This is one of the reasons why the site should be properly tested while developing it and before making it live so that the audiences are offered only a completely functional website. Regular testing helps to improve the performance and ensures proper functioning across devices, browsers.

The best way for organic SEO of an Ecommerce website

I would like to cover this topic in very short and crisp manner to attain the business revenue with organic traffic on your e-commerce website.

Firstly you need to start with research – Keyword Research and Competitor Research, before doing any SEO activity.

Research is the most important part of SEO. Targeting the wrong keywords can ruin your campaign by generating low-quality traffic and few conversions, and no business revenue.

Image result for The best way for organic SEO of an Ecommerce website

Section 1: Research

1.Keyword Research

There are three primary areas you need to focus on when conducting keyword research:

  • Find keywords for your homepage and product pages

When it comes to optimising the most important pages of your website, you should consider relevancy, search volume, and ranking difficulty.

  • Pinpoint keywords for blog topics

Creating blog content can assist in ranking your e-commerce business for additional keywords that might not have a place on your main website. Plus, you can capitalise on long-tail keywords with your blog.

  • Avoid keyword cannibalization

Keyword cannibalization occurs when multiple pages of the same website are trying to rank for the same keyword.

    2.Competitor Research

  • Which keywords are your main competitors going for?
  • Where are they getting their links?
  • What is their site architecture like?
  • From a strategy perspective, how can you differentiate your website?

Section 2: Identifying Current Problems

  • Quickly Find Site Errors
  • Determine Your Website Speed

Section 3: On-Page Optimisation

When it comes to on-page optimisation, there are eight key targets you need to focus on:

  • Keyword Optimization
  • Site Structure
  • Internal Linking
  • Usability
  • Mobile Version of Website
  • Customer Reviews
  • Rich Snippets
  • Social Media Integration

https://www.quora.com/What-is-the-best-way-for-organic-SEO-of-an-Ecommerce-website/answer/Navdeep-Ghotra

Why Magento is the best eCommerce Development Platform?

What do Warby Parker, Harvey Nichols, Olympus, Samsung and Nike have in common? All their websites are built on the Magento platform. In fact, over a quarter of all e-commerce sites in the world run on Magento.

Magento Is Open Source. Open Source = Free!

True, Magento has 3 versions in total:
Magento Community Edition (free)
Magento Enterprise Edition (paid)
Magento Go (paid & hosted on Magento’s servers)

The most popular of them all is the Community Edition, which is completely open source and boasts of probably the largest and most active developer community for e-commerce platforms on the internet.

Magento is free to download and install. You can tweak the source code any way you want to suit the type of website you are building and install extensions that are easily available through the Magento Connect Marketplace. Magento Connect, by the way also happens to be the world’s largest e-commerce app marketplace.

The platform gets upgraded regularly by the developer community working on it, security flaws are spotted and plugged making it extremely safe from an e-commerce perspective. If you are looking for even higher security standards, you could always opt for the Enterprise Edition which.

The best part is the free and easily available troubleshooting that you can fall back on from the large developer community and forumsPCI Data Security Standard offers a Secure Payment Bridge that comes with

Tailor-made For E-commerce

Magento started life as a platform intended for e-commerce unlike WordPress, Drupal or Joomla which are primarily content management platforms which also offer the option of e-commerce plugins.
The core features that Magento comes with make building e-commerce sites on it a real breeze. Some of Magento’s key e-commerce features are:

  • User Dashboards
  • Customer Segmentation
  • Inventory Management
  • Advanced shipping and supplier management
  • Allows bundling of products
  • Built-in cross-sell and upsell capabilities
  • CMS option
  • Newsletters

Freedom To Choose Hosting Service

Unlike other ‘made for e-commerce’ platforms like Shopify or Volusion, Magento allows you to pick the hosting service you want. This keeps your costs down and offers you the flexibility of switching hosting services if you run into problems with your existing one.

If you still need the convenience of a hosted platform, Magento Go offers you exactly that along with all the benefits that come with the Magento Community edition platform.

Magento Does Not Penalize You For Growing Bigger

One of the main complaints from users of other e-commerce platforms is the incremental cost that comes with every little feature that is added to the site. With Magento being open source, that issue is a complete non-issue. Add as many features as you want to your site, without spending a dime.
Another problem is the limits on the number of products, product lines and SKUs that can be uploaded and displayed on a platform. As you grow bigger and your store becomes more prolific, you start paying exponentially higher fees to your e-commerce platform provider. This is another area where you end up spending nothing on Magento.
Expand and grow as much as you like, and Magento will grow with you at no additional expense.

Easy To Integrate Third Party Apps

It is natural to want to make your life simpler by plugging in ready-made apps or plugins that integrate new features into your website, instead of coding each new feature from scratch.
With other e-commerce platforms, integrating third party apps is entirely in the control of the service provider. You can only integrate the apps that they allow you to and often there is a substantial price tag attached to the process.
Magento’s extensible API allows you to connect to any kind of app or plugin of your choice extremely easily. So be it payment gateways, web analytics or shipping and tracking; find the app of your choice and plug it into your Magento site with in no time.

Modular And Customizable

E-commerce businesses come in different shapes and sizes. What works for a fashion retailer may not work for a hardware and power tools seller. Similarly size and scale of operations, customer service requirements etc. pose different challenges in the e-commerce environment.

Being an open source platform, Magento is expected to be inherently highly customizable and modular. However, with the right coding smarts, Magento becomes like putty in your hands.

Its extremely modular technology allows you to develop beautiful front-end customer experiences by modifying or plugging in layouts and templates of your choice. Backend workflows can be redesigned to suit your business and made rock solid by rewriting code, modifying events and grids.

Fast. Really Fast.

47% of today’s web users expect a site to load in under 2 seconds. Any longer than that and they simply close the tab and move on with their lives. Every customer that leaves without buying leaves behind yet another dent in your overall conversion rate.

With such pressure on performance, you would want a platform that loads fast, allows caching of pages easily, while still allowing you to have as many bells and whistles as you need on your e-commerce site.

Magento gives you each of the above and more. It allows you to cache your pages easily using Varnish, retrieve data from gigantic databases in milliseconds, process queries in no time and load pages fast enough to please your impatient customers.

Built For SEO

We all know how important it is to make our websites as SEO friendly as possible. We also know the drudgery involved in optimising every single aspect of each page on the site for SEO. This can be a bigger drag for large e-commerce sites running into hundreds or thousands of pages.

Magento saves you the development trouble of creating SEO optimised URLs, meta tags, descriptions, URL rewrites, site maps, navigation and category structures and more. Its source code comes with all of these features built right in, saving you a lot of trouble and time, while still ensuring that your site is search friendly.

Go Mobile From The Word Go

As on January 2014, 66.8% of US consumers owned smartphones. Americans now spend more time surfing the web on their smartphones than on desktop computers.

Having a mobile optimised site has never been more pressing than now. The good news is that it’s now real easy for to develop mobile friendly websites using the HTML5 capabilities of Magento. Magento gives your mobile site audio visual and drag and drop capabilities, gesture-based controls as well as image scaling for varying screen sizes.

Run Multiple Websites With One Common Backend System

While almost every other e-commerce platform – open source or otherwise – lets you have only one store on one system; with Magento, you can run multiple websites on the same common backend system.

Every website can have distinctly different layouts and design with their own stores. You can even have different domains for each site. Control all of them simultaneously through a single unified admin panel using Magento. This capability is a boon for e-commerce businesses that operate in multiple niche categories.

Go International With Magento

A large and growing number of visitors to US e-commerce sites come from Europe, Asia and Australia. They spend more than domestic visitors per visit and have higher stickiness.

Unfortunately, most websites do not allow payments in international currencies, hence preventing the share of international users from growing as fast as it can. Fix this problem by building your site with Magento which supports multiple currencies and tax rates. It supports customization of your site in local languages, right to left text wherever needed as well as local cookie notification policies.

https://www.quora.com/Why-Magento-is-the-best-eCommerce-Development-Platform/answer/Navdeep-Ghotra