If you are planning to set up an eCommerce store of your own, the site must encompass the essential features so that you stand out amidst competition. Understanding that most companies are taking up the eCommerce path to bag quick profit and boost ROI, hence I have compiled a list of features that will help the eCommerce websites to become equipped for online sales.
· Search Box
eCommerce gurus say that a well-placed and positioned search box will allow the visitors to quickly search for the product that they are looking for.
· Featured Products
When an eCommerce store displays featured products on the home page or on the side columns of the website, it will let the visitors know about the top selling products, sales offer or even general products to enhance the visibility.
· Related product
This is an outstanding feature that will display the visitors what are the other products they can be bought along with what they are presently viewing. When the related products are positioned/placed with a heading (such as a customer who purchased this also bought this), it will let the users/visitors to buy more than one item at once.
· Newsletter Subscription
It let the users to share their email address to stay updated with the recent promotional offers. This will also allow you to create your mailing list based on your personal requirements needed for marketing campaigns.
· Product zoom
It is believed that an efficient zoom feature for the product images offers great benefit because it let the visitors to identify and find out the smaller nuances of your products, which works well.
A good zoom feature is capable of bringing out the finer details in a product.
If an eCommerce store has clear and well-defined categories for product listing, it helps the end consumers considerably. The categories should be displayed somewhere they can be easily accessed by the users (for example – either across the top or on the side columns)
· Efficient Payment Gateway
Selecting the perfect payment gateway solution for an eCommerce store offers assurance and peace of mind to the visitors. It is always a better idea to select a merchant account that can be easily used by the visitors and not tough to handle.
· Client centric return policy
Study proves that online buyers prefer to opt for a business that provides a suitable return policy so that returning of products isn’t a tough task.
One can say that a good policy is capable of boosting sales.
· Customer login & registration
It is necessary for an eCommerce store to allow the customers to register on your website, so they don’t have to worry about filling in all the billing and payment details time and again. This allows the users to be flexible and quickly check out.
· Attractive graphics
Every eCommerce store owner should emphasis upon making efficient use of graphics banners and images on the site with the aim to lure visitors and display the sales promotions.
· In-depth delivery Information
It is key to inform the buyers how the products will be delivered to the customers.
· News & Events
This section informs the visitors about the new product launch, events, and other relevant news that benefit the end users. In this regard, using a blogging platform can come in handy to achieve maximum visibility.
· Social Media Presence
Since the use of social media use has gone up considerably, it is key for every eCommerce business to ensure robust presence across multiple channels so that it is easy to enhance the clientele base. Many online businesses rampantly use social channels for offering round the clock client support for resolving queries and address issues.