How are all eCommerce sites running despite providing almost same service to a customer like Jabong, Myntra, Yebhi etc?

On an everyday basis, the consumer’s experience with an online marketplace is increasingly becoming more social, mobile and visual in its approach, which to an extent is helping the eCommerce players to improve the process and make necessary implementations that help an online business to grow and preferred by consumers.

According to me, the success of an eCommerce platform is dependent on multiple factors – products and services offered, ease to navigate website, optimisation of the online store in accordance to SEO, use of social media marketing, etc. This is also one of the major reasons why companies planning to launch their online store should engage with a website development firm that is aware of the latest trends in the world of web.

Features are incorporated in an eCommerce platform based on the feedback received from the consumers. Understanding your clients will surely help an online platform sell more. The more a business is able to know about the preferences of the customers and their requirements, it becomes easier to find relevant opportunities to sell them new products and ensure better targeting.

I would say that profiling is capable of helping clients to tap new customers. It helps identify similar prospective clients and sell them. In a way, it will also bring improvement in client servicing, enjoy better access to information, customise product offering and provide tailored treatment.

How does e-commerce website really operate?

If you are planning to set up an eCommerce store of your own, the site must encompass the essential features so that you stand out amidst competition. Understanding that most companies are taking up the eCommerce path to bag quick profit and boost ROI, hence I have compiled a list of features that will help the eCommerce websites to become equipped for online sales.

· Search Box

eCommerce gurus say that a well-placed and positioned search box will allow the visitors to quickly search for the product that they are looking for.

· Featured Products

When an eCommerce store displays featured products on the home page or on the side columns of the website, it will let the visitors know about the top selling products, sales offer or even general products to enhance the visibility.

· Related product

This is an outstanding feature that will display the visitors what are the other products they can be bought along with what they are presently viewing. When the related products are positioned/placed with a heading (such as a customer who purchased this also bought this), it will let the users/visitors to buy more than one item at once.

· Newsletter Subscription

It let the users to share their email address to stay updated with the recent promotional offers. This will also allow you to create your mailing list based on your personal requirements needed for marketing campaigns.

· Product zoom

It is believed that an efficient zoom feature for the product images offers great benefit because it let the visitors to identify and find out the smaller nuances of your products, which works well.

A good zoom feature is capable of bringing out the finer details in a product.

· Categories

If an eCommerce store has clear and well-defined categories for product listing, it helps the end consumers considerably. The categories should be displayed somewhere they can be easily accessed by the users (for example – either across the top or on the side columns)

· Efficient Payment Gateway

Selecting the perfect payment gateway solution for an eCommerce store offers assurance and peace of mind to the visitors. It is always a better idea to select a merchant account that can be easily used by the visitors and not tough to handle.

· Privacy Policy

It is mandatory for every eCommerce store to put forth their Privacy Policy link in the footer so that users understand how the firm operates/functions.

· Client centric return policy

Study proves that online buyers prefer to opt for a business that provides a suitable return policy so that returning of products isn’t a tough task.

One can say that a good policy is capable of boosting sales.

· Customer login & registration

It is necessary for an eCommerce store to allow the customers to register on your website, so they don’t have to worry about filling in all the billing and payment details time and again. This allows the users to be flexible and quickly check out.

· Attractive graphics

Every eCommerce store owner should emphasis upon making efficient use of graphics banners and images on the site with the aim to lure visitors and display the sales promotions.

· In-depth delivery Information

It is key to inform the buyers how the products will be delivered to the customers.

· News & Events

This section informs the visitors about the new product launch, events, and other relevant news that benefit the end users. In this regard, using a blogging platform can come in handy to achieve maximum visibility.

· Social Media Presence

Since the use of social media use has gone up considerably, it is key for every eCommerce business to ensure robust presence across multiple channels so that it is easy to enhance the clientele base. Many online businesses rampantly use social channels for offering round the clock client support for resolving queries and address issues.

https://www.quora.com/How-do-e-commerce-website-really-operate/answer/Navdeep-Ghotra

Pitfalls :E-commerce website’s sales dropdown

The primary step to getting back on the right track to trace or identify the challenges faced by your business. Some pitfalls are mentioned below based on the consumer review.

  1. Price Doesn’t Match Competitors:

Price is one of the most important criteria to shop from your website. If your price is too high from your competitor, then you will definitely loss the business.  Always give the competitive prices on your eCommerce website. Keeping a close eye on your competition can help you determine what is selling and what has been removed from the storefront.

  1. Narrow Product Selection

This is the one of the problem that customer faced during shopping from your website. You should provide the wider range of the items so that customer will choose and compare the items.

  1. Errors in Site Functionality

There are many errors occur in the site functionality like server down, Checkout button is not working, filters are not working and many more.You will lose the business due to these errors

  1. Excessive Load Times

The customer is impatient and wants instant results, so site speed is a common complaint. To increase the speed, you have to fixup the error.

  1. Ineffective Search and Challenging Navigation

When Search bar is not working properly or tagging is not done properly, the customer will impatient and go to some another site. Organise your site so that your bestsellers and most profitable items are easy to find, and your various pages are logically organised and quickly locatable.

  1. Minimal Search Engine Optimisation

SEO(0n page and off page )  provides a business visibility, branding, more web traffic, a high ROI, credibility, and insight into customer behaviour. Minimal Seo reduces the traffic which has adverse on your e-commerce business.

  1. Sizes Don’t Fit as Expected

In the most of the e-commerce site, the size chart is incorrect which frustrate the customer while checking the return /replacing policies.The easily accessible size-measuring tool is a must for keeping customers happy.

  1. Discounts and Promotion Codes Can’t be Applied

Hard to find promotional code boxes are a frequent complaint among consumers

9. Poor Quality Images

Eye-tracking research shows that web users will scan a page first, and then read it. This means that product images are vital in determining the focal point of a page. So don’t use poor quality images. Videos will increase the sales.

  1. Market Tactics
  • Keeping Your Thumb on the Pulse of Your eCommerce Business
  • Digital Marketing
  • Blogs

https://www.quora.com/Our-E-commerce-websites-sales-dropdown/answer/Navdeep-Ghotra

 

The best way for organic SEO of an Ecommerce website

I would like to cover this topic in very short and crisp manner to attain the business revenue with organic traffic on your e-commerce website.

Firstly you need to start with research – Keyword Research and Competitor Research, before doing any SEO activity.

Research is the most important part of SEO. Targeting the wrong keywords can ruin your campaign by generating low-quality traffic and few conversions, and no business revenue.

Image result for The best way for organic SEO of an Ecommerce website

Section 1: Research

1.Keyword Research

There are three primary areas you need to focus on when conducting keyword research:

  • Find keywords for your homepage and product pages

When it comes to optimising the most important pages of your website, you should consider relevancy, search volume, and ranking difficulty.

  • Pinpoint keywords for blog topics

Creating blog content can assist in ranking your e-commerce business for additional keywords that might not have a place on your main website. Plus, you can capitalise on long-tail keywords with your blog.

  • Avoid keyword cannibalization

Keyword cannibalization occurs when multiple pages of the same website are trying to rank for the same keyword.

    2.Competitor Research

  • Which keywords are your main competitors going for?
  • Where are they getting their links?
  • What is their site architecture like?
  • From a strategy perspective, how can you differentiate your website?

Section 2: Identifying Current Problems

  • Quickly Find Site Errors
  • Determine Your Website Speed

Section 3: On-Page Optimisation

When it comes to on-page optimisation, there are eight key targets you need to focus on:

  • Keyword Optimization
  • Site Structure
  • Internal Linking
  • Usability
  • Mobile Version of Website
  • Customer Reviews
  • Rich Snippets
  • Social Media Integration

https://www.quora.com/What-is-the-best-way-for-organic-SEO-of-an-Ecommerce-website/answer/Navdeep-Ghotra