How to use Pinterest for E-commerce?

Over the years, social channels have increasingly become visual in their approach. This holds true for the photo-sharing platform Pinterest. Considered as one of the largest social networks, Pinterest lays emphasis upon ‘interest graph’ and constitute of audiences who prefer to focus upon topics of interest instead of relationships. Unlike the other popular social channels such as Facebook and Twitter that are dependent on content from the network of friends and followers, Pinterest provides greater marketing potential using the visual medium in comparison to other social networking channels.

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Reports suggest that Pinterest has been successful in driving more traffic to websites as compared to Twitter, LinkedIn, Google+, YouTube. The report also stated that one in every five Pinterest users buy a product/item they have seen at the photo-sharing website which is nearly twice that of Facebook buyers.

Since the visitors referred from Pinterest have 10% higher chance to opt for a purchase, it’s a great place to create awareness about your products/services.

I have listed out some of the possible ways eCommerce businesses can successfully use Pinterest to their advantage.

• Create a business account for your company

• Choose an eye-catching image that helps the audiences identify your brand

• Create different boards that display the personality of your brand. You can also add pins to enhance the significance of every board

• Always use high-quality images

• Do not just display your product/brand. I would suggest showing what inspires your brand by creating boards for ideas, key people who are an integral part of your business.

• One of the easiest ways to ensure consumers share content related to your business on their boards is by adding a ‘Pin it’ button to the product images on site

• Consider embed Pinterest boards on company website

• Product-related pin known as ‘Rich pins’ encompassing information related to pricing, availability and where to purchase from is an effective tactic to garner interest and boost sales

• Leverage Pinterest Analytics to find out what works for your business

• To boost more pinning, promote your Pinterest account across social networks and in email newsletters

https://www.quora.com/How-do-Ecommerce-businesses-use-Pinterest/answer/Navdeep-Ghotra

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What would be the growth rate of e-commerce or online startups till 2020?

2016 turned out to be a hectic year for the Indian eCommerce players as the industry witnessed the entry of a number of new players. Although online retailers are expected to take at least five years to become profitable, the eCommerce industry has been successful in positioning itself as a viable business option in India.

A report by the Indian financial services unit of UBS Group AG stated that online retail sales could vary between $48 billion to $60 billion by 2020. Industry association ASSOCHAM has stated that the Indian eCommerce domain is expected to become worth $38 billion by this year, witnessing a 67% rise over the $23 billion revenues seen last year. These impressive numbers are compelling me to think that digital commerce has established itself in India despite the recent closures and insufficient funding impacting the startup environment.

Currently, the e-commerce market is booming and expected to continue its pace but I am still doubtful due to a number of reasons. It is an open secret that India’s eCommerce sector is not making the profit as prominent eCommerce players like Zomato and Flipkart were recently devalued, sales are declining and many are cutting regional operations. Funding crunch is a major concern and making many biggies suffer.

I strongly believe that India’s eCommerce sector is maturing but only time will tell how things will shape up in the near future.

https://www.quora.com/What-would-be-the-growth-rate-of-e-commerce-or-online-startups-till-2020/answer/Navdeep-Ghotra

 

 

 

The best marketing strategy in Indian e-commerce business

Nowadays, online retailers are needed to manage a lot of things on their own such as personalizing the shopping experience for users, improving the search functionality, optimization of the website structure, etc. When you are keen on making your online store profitable, it is key to get rid of all those things that can cost a business heavily. In this post, I will be pointing out few of the key pointers that the Indian retailers are not including in their marketing strategies to ensure the success of their e-commerce stores.

Focus-driven retention strategy

Many e-commerce business owners are spending heavily on social media marketing to bag more eyeballs. It has been seen that considerable monetary investments are being made by businesses on PPC ads for branding but fails to pay attention to client retention strategies.Personalized emails are effective for boosting client retention and increase their happiness

In-depth product descriptions

The absence of improper product information drives away prospects. Never choose to display mediocre images and share only a few technical specifications as a good product copy can greatly affect the sales. Moreover, this is one of the best ways to successfully describe the product and offer a virtual experience. A product description should follow a persuasive tone to drive the sales figure. Well-developed product descriptions help in lead conversion and lure more people to the website. Good product descriptions help in ranking and bolster boost product visibility across search engines.

Effective use of email nurturing

Many e-commerce store owners choose to bombard the consumers with emails the moment they opt for email subscription with the aim to sell their product. They are unable to understand that not all the time subscribers or audiences visit an online store to make a purchase. Sometimes, they are just researching about a specific product. Hence, e-commerce stores should not aim to sell and rather target the consumers based on their intent without looking too sales-focused.

Open to experiment

If an e-commerce store owner lacks the zeal to experiment, there are chances he/she is losing out on what the audiences want. Implementing a program that has been successful with other online stores can’t guarantee success for other e-commerce stores as well. The key is customization in accordance to the site and consumers. Also, measure the results of your campaign to maximize the impact.If you are committing these mistakes, rectify them at the earliest so that your bottom line is not negatively impacted.

https://www.quora.com/What-are-the-best-marketing-strategy-in-Indian-e-commerce-business/answer/Navdeep-Ghotra

 

What’s best for your startup?IOS or Android App.

Launching and running your own company/business is not just tough but also complex at the same time. Many of the first time business owners end up questioning their own decision to take the entrepreneurial leap of faith. It is suggested that successful functioning of a startup business is quite similar to riding a roller coaster, which is bumpy with many highs and lows. The ability to impress the audiences to bag business stands at the core of every startup.

Nowadays, the modern-day consumer is always connected. Thanks to the growing use of mobile devices, constant access to information and instant gratification have assumed importance. Nearly a decade back, the online shopping activity was only limited to few hours but the pervasive connectivity has pushed consumers to make online purchases anytime, anywhere. So, the point that I am trying to make is consumers prefer to associate with those businesses that enjoy an active online presence.

Since businesses want to stand out amidst tough competition and aim to offer only the ‘best’, most of them focus upon developing apps that are built to deliver efficient shopping experience. Reports suggest that retailers prefer to opt for Android apps as compared to iOS as it sees a higher number of app downloads and users.

Now, the big question which deserves attention – Is it possible for a startup to launch its business using an Android App? Yes, it is achievable. Since most startups function on a shoe-string budget, affordability assumes great relevance for them.

Market experts are of the belief that Android dominance is growing at a quick pace due to its affordability

  • Customisation

Android stands out as it allows businesses to decide their own level of customisation (live wallpapers, alternative keyboards, custom ROM installs etc) as compared to Apple that maintains control of default apps with the aim to offer a homogenous software and hardware experience.

As consumers want flexibility, it has become key for businesses to offer what the audiences want.

  • Widgets

Android Widgets stand high on efficiency in comparison to the static rows of icons available in iOS.

A recent study reveals that consumers want the ability to see all relevant information at a glance on the home screen, which can only be offered in an Android app.

  • Multi-tasking

The level of multi-tasking offered by Android devices is incomparable to the iOS. While Apple devices allow switching apps back and forth, it has been observed that Samsung is way more efficient when it comes to viewing different apps at once such as the multi-window navigation.

  • Google Integration

There’s no hiding the fact that Android devices enjoy seamless integration with the Google services – Google Docs, Google Drive, Google Maps, Google+, Google Chrome as compared to Apple and iOS.

The Android world is moving at a fast pace. Yes, it has witnessed encountered multiple loopholes – bugs, slow development, lag, poor user interface, the absence of apps. However, its weaknesses were successfully dealt and currently, it enjoys an edge over iOS. The best thing about Android is the innovation– it adopted the NFC first, retina scanners, fingerprint readers, mobile payments.

So, according to me, a startup should prefer Android over iOS. The possibilities are endless with Android.

How genuine are the reviews on Amazon and Flipkart?

I strongly believe that the popularity of the Commerce platforms is responsible for driving the online sales. And one of the reasons for this rising popularity is the growing availability of online reviews and feedback posted by the existing customers, which help the prospective clients to take informed decisions. From the service provider’s perspective, online reviews are great and serve multiple purposes as it is quick, instantaneous in nature and can be quickly accessed apart from boosting revenue level.

It is understandable that clients want to opt for services that offer the highest ratings. In fact, research proves that customers spend a considerable amount of time to read online reviews before they opt for making the purchasing decision because they want to ensure that they have selected the right platform. I have personally come across that customers usually look for large feedback platforms and client-centric websites, which provide objective, true or authentic opinions.

Despite the growing preference for online customer reviews, many times reviews are manipulated or false ratings are given for varied reasons such as defaming businesses, boost sales, lure clientele and more. Hence, authentic reviews are necessary for customers and businesses both.I feel that approximately 40% of the reviews are genuine and rest 60% are manipulated for varied reasons such as to defame businesses/brands, boost sales, lure clientele, etc.

https://www.quora.com/How-genuine-are-the-reviews-on-Amazon-and-Flipkart/answer/Navdeep-Ghotra

How are all eCommerce sites running despite providing almost same service to a customer like Jabong, Myntra, Yebhi etc?

On an everyday basis, the consumer’s experience with an online marketplace is increasingly becoming more social, mobile and visual in its approach, which to an extent is helping the eCommerce players to improve the process and make necessary implementations that help an online business to grow and preferred by consumers.

According to me, the success of an eCommerce platform is dependent on multiple factors – products and services offered, ease to navigate website, optimisation of the online store in accordance to SEO, use of social media marketing, etc. This is also one of the major reasons why companies planning to launch their online store should engage with a website development firm that is aware of the latest trends in the world of web.

Features are incorporated in an eCommerce platform based on the feedback received from the consumers. Understanding your clients will surely help an online platform sell more. The more a business is able to know about the preferences of the customers and their requirements, it becomes easier to find relevant opportunities to sell them new products and ensure better targeting.

I would say that profiling is capable of helping clients to tap new customers. It helps identify similar prospective clients and sell them. In a way, it will also bring improvement in client servicing, enjoy better access to information, customise product offering and provide tailored treatment.

How does e-commerce website really operate?

If you are planning to set up an eCommerce store of your own, the site must encompass the essential features so that you stand out amidst competition. Understanding that most companies are taking up the eCommerce path to bag quick profit and boost ROI, hence I have compiled a list of features that will help the eCommerce websites to become equipped for online sales.

· Search Box

eCommerce gurus say that a well-placed and positioned search box will allow the visitors to quickly search for the product that they are looking for.

· Featured Products

When an eCommerce store displays featured products on the home page or on the side columns of the website, it will let the visitors know about the top selling products, sales offer or even general products to enhance the visibility.

· Related product

This is an outstanding feature that will display the visitors what are the other products they can be bought along with what they are presently viewing. When the related products are positioned/placed with a heading (such as a customer who purchased this also bought this), it will let the users/visitors to buy more than one item at once.

· Newsletter Subscription

It let the users to share their email address to stay updated with the recent promotional offers. This will also allow you to create your mailing list based on your personal requirements needed for marketing campaigns.

· Product zoom

It is believed that an efficient zoom feature for the product images offers great benefit because it let the visitors to identify and find out the smaller nuances of your products, which works well.

A good zoom feature is capable of bringing out the finer details in a product.

· Categories

If an eCommerce store has clear and well-defined categories for product listing, it helps the end consumers considerably. The categories should be displayed somewhere they can be easily accessed by the users (for example – either across the top or on the side columns)

· Efficient Payment Gateway

Selecting the perfect payment gateway solution for an eCommerce store offers assurance and peace of mind to the visitors. It is always a better idea to select a merchant account that can be easily used by the visitors and not tough to handle.

· Privacy Policy

It is mandatory for every eCommerce store to put forth their Privacy Policy link in the footer so that users understand how the firm operates/functions.

· Client centric return policy

Study proves that online buyers prefer to opt for a business that provides a suitable return policy so that returning of products isn’t a tough task.

One can say that a good policy is capable of boosting sales.

· Customer login & registration

It is necessary for an eCommerce store to allow the customers to register on your website, so they don’t have to worry about filling in all the billing and payment details time and again. This allows the users to be flexible and quickly check out.

· Attractive graphics

Every eCommerce store owner should emphasis upon making efficient use of graphics banners and images on the site with the aim to lure visitors and display the sales promotions.

· In-depth delivery Information

It is key to inform the buyers how the products will be delivered to the customers.

· News & Events

This section informs the visitors about the new product launch, events, and other relevant news that benefit the end users. In this regard, using a blogging platform can come in handy to achieve maximum visibility.

· Social Media Presence

Since the use of social media use has gone up considerably, it is key for every eCommerce business to ensure robust presence across multiple channels so that it is easy to enhance the clientele base. Many online businesses rampantly use social channels for offering round the clock client support for resolving queries and address issues.

https://www.quora.com/How-do-e-commerce-website-really-operate/answer/Navdeep-Ghotra

The best way for organic SEO of an Ecommerce website

I would like to cover this topic in very short and crisp manner to attain the business revenue with organic traffic on your e-commerce website.

Firstly you need to start with research – Keyword Research and Competitor Research, before doing any SEO activity.

Research is the most important part of SEO. Targeting the wrong keywords can ruin your campaign by generating low-quality traffic and few conversions, and no business revenue.

Image result for The best way for organic SEO of an Ecommerce website

Section 1: Research

1.Keyword Research

There are three primary areas you need to focus on when conducting keyword research:

  • Find keywords for your homepage and product pages

When it comes to optimising the most important pages of your website, you should consider relevancy, search volume, and ranking difficulty.

  • Pinpoint keywords for blog topics

Creating blog content can assist in ranking your e-commerce business for additional keywords that might not have a place on your main website. Plus, you can capitalise on long-tail keywords with your blog.

  • Avoid keyword cannibalization

Keyword cannibalization occurs when multiple pages of the same website are trying to rank for the same keyword.

    2.Competitor Research

  • Which keywords are your main competitors going for?
  • Where are they getting their links?
  • What is their site architecture like?
  • From a strategy perspective, how can you differentiate your website?

Section 2: Identifying Current Problems

  • Quickly Find Site Errors
  • Determine Your Website Speed

Section 3: On-Page Optimisation

When it comes to on-page optimisation, there are eight key targets you need to focus on:

  • Keyword Optimization
  • Site Structure
  • Internal Linking
  • Usability
  • Mobile Version of Website
  • Customer Reviews
  • Rich Snippets
  • Social Media Integration

https://www.quora.com/What-is-the-best-way-for-organic-SEO-of-an-Ecommerce-website/answer/Navdeep-Ghotra

The most cost effective ways to do App Marketing in India

A result-oriented and smart marketing strategy is key for the app growth, but how does one start? The answer is dependent on the targets you are eyeing to achieve and the resources available that will help to put a plan together by following a methodological approach instead of focussing upon guesswork.

So, the big question – how to market an app?

It is important than ever to build a comprehensive marketing plan that encompasses strategy, in-depth emphasis upon the tactics and also an actionable plan that needs to be taken into account before the app is launched. Believe me, just by sharing a press release and then waiting for the downloads to happen isn’t going to bring results. The below-mentioned tactics are capable of deciding the course of a robust marketing foundation.

• Optimisation – It is key for every app developer to stress upon app store optimisation to boost the placement of the app. There are many who underestimate the relevance of app store optimisation and fail to bag the desired result. When a user is unable to locate your app in the app store, all your marketing efforts are going in the wrong direction.

The App store search results are decided based on how the name of your app, description and the keywords match with what the users are looking for. It is key to optimise the meta-data on the basis of how your target audience is engaging in the search.

Collaborating with an efficient ASO specialist can help you assess your app, research the audience base and also optimise the keywords. Some are proficient in testing the icons, screenshots and description to find out how well they are positioned to boost downloads. But if you are facing budget constraints, there are free tools (Google’s Keyword Planner). One can also use the social media channels to understand what the audiences think about your app.

Image result for app store optimisation

I strongly believe this will give your other marketing efforts a significant leg up before the app is launched.

• PPI Burst Campaigns – How many of you are aware that pay-per-install (PPI) advertising is an attractive tool for the mobile app development industry? Want to know why? The reason is simple – companies want to ensure their application stays at the top of the download charts. No startup can match up with the budget of an MNC, but a burst campaign is efficient to get you desired results and enhance your visibility when used properly.

I would suggest bunch the complete PPI budget into a 2-3 day campaign to push the position of your app among the top 25 of a specific category. With a limited budget, it is not advised to spread out the PPI budget over months or even a year as burst campaigns are expensive.

Although, they are not cheap but it helps to get high-roller exposure. Since implementing these campaigns demand optimisation efforts, so I would request a startup to partner with a vendor for attaining the desired target.

It needs to be ensured before initiating a burst campaign that the app is capable of handling high traffic volume and also retain the new users. Hence, it is integral to have access to analytics.

• Media – When you are keen to get your app featured by Apple, two things you must stress upon – buzz building and legitimacy. Apple will spotlight your app as one to look out for when you are able to lure attention. One of the cost-effective ways of achieving that is by getting a press release blasted leveraging a press release disbursement service.

Apart from press releases, you can also contact the app review sites who will share a positive feedback about your app and strengthen your chances of attaining coverage before the actual launch. Post-launch, you should share a brief description of the app, the screenshots, a link to the trailer video and also a promo code for free download, if it’s a paid app.

• Content – A brilliant app should enjoy support from content. It is key for every app to enjoy an active presence on social media across multiple channels (to enhance audience reach) and maintain continuity.

Experts vouch for quality instead of quantity on social media. In fact, I would say, it is the use of images or app videos that lure the audience’s attention quickly and makes for best kind of social content. Reports suggest that 92% of the mobile video consumers prefer to share videos instead of reading lengthy content.

While creating social media content, focus upon value addition otherwise it won’t be possible to enhance the clientele base. The content should be created keeping the end users in mind. This is where content marketing comes in handy. Although, it is a time-consuming process but it can yield desired results when used efficiently.

Which is the best app for school?

It is possible to peruse top educational offerings in the app store, but identifying the best ones is a tough task and demand attention. While some are developed keeping the needs of the high school students in mind, few are meant for the college graduates. There are apps available for teachers, educators and trainers as well. In simple words, the education industry is currently flooded with multiple apps.

Whether you are eyeing to exercise your mind, organise your coursework or enhance your knowledge, the app store can spoil you with multiple choices. Understanding that the demand for educational apps is growing at a rapid pace, I have listed out some of the top ones to help students and teachers choose the right one.

• Ready4SAT – Ready4’s series of test prep apps such as Ready4 SAT is famous among the students as this free app matches the potential SAT score with schools and academic programs across the globe.

• Photomath app – This useful app is meant for the high-school students who require guidance on how to isolate “x” in their algebra homework. Students can click a pic of the question if they are feeling lazy to write or type, and the app will quickly offer solution into separate steps.

• GradeProof app – Currently available only on iOS, this free app allow students to improve their writing style, check for originality and find out complex grammatical issues that are missed by other word processors. Students consider this app as the most efficient pocket writing coach.

• edX app – This app allows anyone with a smartphone to learn from top-notch higher educational institutions(MIT and McGill) and earn a certificate. The students can study from the online lectures, take quizzes, and complete assignments as per their own convenience.

Conclusion

One thing runs common among the above-mentioned educational apps. All of them have been successful in luring the attention of the audiences due to its ability to offer what the consumers want apart from focusing on simplicity to boost interaction.

So, if you are planning to launch an educational app, it is key to understand what the audiences want and identify the varied ways to make it interactive.

https://www.quora.com/Which-is-the-best-app-for-school/answer/Navdeep-Ghotra