What would be the growth rate of e-commerce or online startups till 2020?

2016 turned out to be a hectic year for the Indian eCommerce players as the industry witnessed the entry of a number of new players. Although online retailers are expected to take at least five years to become profitable, the eCommerce industry has been successful in positioning itself as a viable business option in India.

A report by the Indian financial services unit of UBS Group AG stated that online retail sales could vary between $48 billion to $60 billion by 2020. Industry association ASSOCHAM has stated that the Indian eCommerce domain is expected to become worth $38 billion by this year, witnessing a 67% rise over the $23 billion revenues seen last year. These impressive numbers are compelling me to think that digital commerce has established itself in India despite the recent closures and insufficient funding impacting the startup environment.

Currently, the e-commerce market is booming and expected to continue its pace but I am still doubtful due to a number of reasons. It is an open secret that India’s eCommerce sector is not making the profit as prominent eCommerce players like Zomato and Flipkart were recently devalued, sales are declining and many are cutting regional operations. Funding crunch is a major concern and making many biggies suffer.

I strongly believe that India’s eCommerce sector is maturing but only time will tell how things will shape up in the near future.

https://www.quora.com/What-would-be-the-growth-rate-of-e-commerce-or-online-startups-till-2020/answer/Navdeep-Ghotra

 

 

 

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The best marketing strategy in Indian e-commerce business

Nowadays, online retailers are needed to manage a lot of things on their own such as personalizing the shopping experience for users, improving the search functionality, optimization of the website structure, etc. When you are keen on making your online store profitable, it is key to get rid of all those things that can cost a business heavily. In this post, I will be pointing out few of the key pointers that the Indian retailers are not including in their marketing strategies to ensure the success of their e-commerce stores.

Focus-driven retention strategy

Many e-commerce business owners are spending heavily on social media marketing to bag more eyeballs. It has been seen that considerable monetary investments are being made by businesses on PPC ads for branding but fails to pay attention to client retention strategies.Personalized emails are effective for boosting client retention and increase their happiness

In-depth product descriptions

The absence of improper product information drives away prospects. Never choose to display mediocre images and share only a few technical specifications as a good product copy can greatly affect the sales. Moreover, this is one of the best ways to successfully describe the product and offer a virtual experience. A product description should follow a persuasive tone to drive the sales figure. Well-developed product descriptions help in lead conversion and lure more people to the website. Good product descriptions help in ranking and bolster boost product visibility across search engines.

Effective use of email nurturing

Many e-commerce store owners choose to bombard the consumers with emails the moment they opt for email subscription with the aim to sell their product. They are unable to understand that not all the time subscribers or audiences visit an online store to make a purchase. Sometimes, they are just researching about a specific product. Hence, e-commerce stores should not aim to sell and rather target the consumers based on their intent without looking too sales-focused.

Open to experiment

If an e-commerce store owner lacks the zeal to experiment, there are chances he/she is losing out on what the audiences want. Implementing a program that has been successful with other online stores can’t guarantee success for other e-commerce stores as well. The key is customization in accordance to the site and consumers. Also, measure the results of your campaign to maximize the impact.If you are committing these mistakes, rectify them at the earliest so that your bottom line is not negatively impacted.

https://www.quora.com/What-are-the-best-marketing-strategy-in-Indian-e-commerce-business/answer/Navdeep-Ghotra

 

What are Shopify.com’s biggest weaknesses?

No eCommerce solution is likely to be perfect, Shopify has been able to build user trust in the shortest possible time. Despite being a recognised name in the eCommerce domain, few flaws are making businesses not to opt for this platform.

There is no denying that Shopify has been helping businesses achieve their targets, one of the key problems is the limited focus as an eCommerce solution provider. Another issue businesses witness with Shopify is the complicated programming language it uses.

Few of the disadvantages of Shopify are as follows –

  • Intricate technical initial setup

The initial setup process for an online store requires users to have good technical understanding mainly when it is about getting your domain name correctly redirected.

  • Rising costs

Similar to most hosted eCommerce platforms, Shopify is costly as compared to the self-hosted stores that can run and function all by themselves. If you have a small shop and enjoy technical know-how, Shopify is not suitable for you.

  • Rigid migration

One of the biggest issue with Shopify is the rigid migration rule it follows. Once you have started using Shopify and keen to migrate to some other platform at a later stage, you will be needed to proceed through a tough and time-consuming migration process.

  • Less customisation scope

Since Shopify leverages a unique setup while customising the themes, which makes them different from the stores designed using PHP. It Hence, Shopify is not the best option for those users who are eyeing for customised features.

What are the essential things in creating a website?

In the last few years, technology has undergone considerable transformation and advanced significantly. The Internet is powerful. The interactive ability of the Internet has propelled its usage across the globe and the end result is an unparalleled growth rate that continues to bolster further. Social media has assumed relevance and Google have become important than ever. Until a few years back, website creation was something that only techies were capable of doing. This old school stereotype has changed and now the non-IT geeks are easily building their own website.

For many, building a web platform may seem like a tough task, especially when you do not have any past website designing experience. The question that arises now: Is building a site easy? If you have a business and haven’t developed your website yet, there are chances that you may fall behind your competitors. Believe it or not, website building in the past was challenging but now it is achievable without any prior experience.

Our step-wise guide will help you build your website with limited knowledge and understanding.

Step 1: Hosting your website

Web hosting is like paying a rent for your web platform that encompasses – pages, images, documents, etc. A web server is used for web hosting. It is possible to build a completely functional website on a personal computer, but if you want to make it visible to others, web hosting is of utmost importance.

Step 2: Domain name registration

A domain name is the URL consumers/audiences type into their web browser to reach to your website. A good domain name offers significant branding opportunities and ensures that people remember your brand. Usually, the price of domain names vary between $8-35 and it can be successfully registered online. Many users prefer to choose a service provider that offers domain name registration and web hosting services both.

Step 3: Plan your website

Website planning is important. Hence the owner needs to opt for certain crucial decisions such as –

• Type of site needed

• Navigation design

• Content

Step 4: Designing and developing Your Website

This is considered as an integral part of the website development. At this stage, the website owner should understand the below-mentioned pointers for attaining the desired results –

• Using elements of good and effective design on website

• The building blocks of a web page is HyperText Markup Language (HTML). We suggest learning the basics of HTML for enhanced control and flexibility.

• Cascading Style Sheets (CSS) decide the look of web pages. Learning CSS will ensure that you are able to alter the visual appearance of a website in accordance with the requirement.

• Simple text editors like Notepad for writing CSS or Adobe Dreamweaver software can be used for bagging assistance with page creation. Content Management System (CMS) is also used to build a website.

Step 5: Publishing your website

The proprietary tools that come with the hosting service or with a standard FTP (File Transfer Protocol) software can be used for the proper implementation of this step. Most often, Standard FTP is supported by hosting service providers.

You can get in touch with the hosting provider if you are not aware of what your hosting service provider supports.

Step 6: Promoting Your Website

Search engine optimization (SEO) is most commonly used for website promotion. It allows your website to be easily found by audiences who want information related to services, product offerings that your website provides.

Every site owner aims to develop a platform that follows the search engine best practices.

Many prefer to use social media, conventional forms of advertising, word of mouth marketing and email marketing for creating buzz about their brand/website.

Step 7: Website maintenance

In order to ensure the functionality of your website, maintenance is integral. This is one of the reasons why the site should be properly tested while developing it and before making it live so that the audiences are offered only a completely functional website. Regular testing helps to improve the performance and ensures proper functioning across devices, browsers.