How to optimize your website for the mobile user?

Out of 440 million of the population in India, around 420 million Indians are using mobile internet (information source: Economic Times) for shopping, socializing, enrollment, queries and other activities. The number of mobile internet users is surprisingly way higher than that in the year 2016 – 389 million. Considering the shift, businesses – whether big … More How to optimize your website for the mobile user?

What would be the growth rate of e-commerce or online startups till 2020?

2016 turned out to be a hectic year for the Indian eCommerce players as the industry witnessed the entry of a number of new players. Although online retailers are expected to take at least five years to become profitable, the eCommerce industry has been successful in positioning itself as a viable business option in India. … More What would be the growth rate of e-commerce or online startups till 2020?

The best marketing strategy in Indian e-commerce business

Nowadays, online retailers are needed to manage a lot of things on their own such as personalizing the shopping experience for users, improving the search functionality, optimization of the website structure, etc. When you are keen on making your online store profitable, it is key to get rid of all those things that can cost … More The best marketing strategy in Indian e-commerce business

What are Shopify.com’s biggest weaknesses?

No eCommerce solution is likely to be perfect, Shopify has been able to build user trust in the shortest possible time. Despite being a recognised name in the eCommerce domain, few flaws are making businesses not to opt for this platform. There is no denying that Shopify has been helping businesses achieve their targets, one … More What are Shopify.com’s biggest weaknesses?

What are the essential things in creating a website?

In the last few years, technology has undergone considerable transformation and advanced significantly. The Internet is powerful. The interactive ability of the Internet has propelled its usage across the globe and the end result is an unparalleled growth rate that continues to bolster further. Social media has assumed relevance and Google have become important than … More What are the essential things in creating a website?